{"id":19524,"date":"2026-10-02T10:38:53","date_gmt":"2026-10-02T08:38:53","guid":{"rendered":"https:\/\/www.quobis.com\/?p=19524"},"modified":"2026-10-02T12:20:33","modified_gmt":"2026-10-02T10:20:33","slug":"contactabilidad-contact-center-expo-relacion-cliente-2026","status":"publish","type":"post","link":"https:\/\/www.quobis.com\/es\/2026\/10\/02\/contactabilidad-contact-center-expo-relacion-cliente-2026\/","title":{"rendered":"Quobis en Expo Relaci\u00f3n Cliente 2026: Construyendo un oasis de confianza para el Contact Center"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading19524_e47502-1e, .wp-block-kadence-advancedheading.kt-adv-heading19524_e47502-1e[data-kb-block=\"kb-adv-heading19524_e47502-1e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading19524_e47502-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading19524_e47502-1e[data-kb-block=\"kb-adv-heading19524_e47502-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading19524_e47502-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading19524_e47502-1e[data-kb-block=\"kb-adv-heading19524_e47502-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading19524_e47502-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading19524_e47502-1e\">La confianza: el eslab\u00f3n perdido en la relaci\u00f3n con el cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El canal telef\u00f3nico y la voz siguen siendo los puntos de contacto m\u00e1s directos, resolutivos y humanos para la atenci\u00f3n al cliente y la gesti\u00f3n comercial. Sin embargo, el auge del spam, las llamadas fraudulentas y la suplantaci\u00f3n de identidad (spoofing) han generado una barrera invisible pero cr\u00edtica: <strong>los usuarios ya no descuelgan ante n\u00fameros desconocidos.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los Contact Centers, BPOs y empresas de atenci\u00f3n al cliente, el gran desaf\u00edo de hoy no es solo marcar a escala, sino lograr que <strong>cada intento de contacto sea reconocido, leg\u00edtimo y esperado<\/strong>. La p\u00e9rdida de <a href=\"https:\/\/www.quobis.com\/es\/contactabilidad\/\" data-type=\"page\" data-id=\"19426\">contactabilidad<\/a> impacta de lleno en la productividad de los agentes, los costes operativos y la reputaci\u00f3n de la marca.<\/p>\n\n\n\n<h2 id=\"h-exporc-2026-el-oasis-de-confianza-de-quobis\" class=\"wp-block-heading\">ExpoRC 2026: El \u201cOasis de confianza\u201d de Quobis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En esta edici\u00f3n de Expo Relaci\u00f3n Cliente (<strong>ExpoRC 2026<\/strong>), el principal encuentro del sector de la Relaci\u00f3n Cliente y Contact Center en Espa\u00f1a, en Quobis queremos invitarte a nuestro Oasis de Confianza.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ifaes.credoffice.net\/vCongress\/landingForm?eid=7&amp;atid=22&amp;puid=a82600d8-8936-4ead-93c7-df242aeef354&amp;pid=167&amp;lg=es\">Obten tu invitaci\u00f3n a ExpoRC26 aqu\u00ed<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Queremos demostrar c\u00f3mo la tecnolog\u00eda de telecomunicaciones y la seguridad de voz pueden devolverle al canal de voz su valor original: ser un puente seguro y eficaz entre marcas y personas.<\/p>\n\n\n<style>.kb-image19524_77dac2-e8 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kb-image19524_77dac2-e8 img.kb-img, .kb-image19524_77dac2-e8 .kb-img img{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image19524_77dac2-e8 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/ContactbilidadContactabilidad-Quobis--1024x683.png\" alt=\"\" class=\"kb-img wp-image-19529\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/ContactbilidadContactabilidad-Quobis--1024x683.png 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/ContactbilidadContactabilidad-Quobis--300x200.png 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/ContactbilidadContactabilidad-Quobis--768x512.png 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/ContactbilidadContactabilidad-Quobis-.png 1081w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En esta edici\u00f3n de <strong>Expo Relaci\u00f3n Cliente (7 y 8 de octubre en Kin\u00e9polis Madrid)<\/strong>, mostraremos c\u00f3mo ayudar a Contact Centers, BPOs y grandes organizaciones a reconstruir la confianza en la voz mediante un enfoque integral en las tres etapas del contacto:<\/p>\n\n\n\n<h3 id=\"h-1-antes-de-la-llamada-dar-contexto-y-hacer-reconocible-el-contacto\" class=\"wp-block-heading\">1. Antes de la llamada: Dar contexto y hacer reconocible el contacto<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.quobis.com\/es\/branded-calling-2025-todo-lo-que-necesitas-saber\/\" data-type=\"page\" data-id=\"15891\">Branded Calling<\/a>:<\/strong> Logotipo, nombre verificado y motivo de la llamada visibles en la pantalla (<em>ringing-screen<\/em>) antes de descolgar.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.quobis.com\/es\/branded-calling-con-rcs\/\" data-type=\"page\" data-id=\"18162\">RCS<\/a> y Notificaciones Enriquecidas:<\/strong> Env\u00edo de mensajes interactivos previos con identidad verificada (2FA), botones de confirmaci\u00f3n de disponibilidad o reprogramaci\u00f3n de llamada.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.quobis.com\/es\/click-to-call\/\" data-type=\"page\" data-id=\"11072\">Click-to-Call<\/a> e interacciones WebRTC:<\/strong> Contacto directo y seguro desde la app o web corporativa sin costes de roaming ni n\u00fameros an\u00f3nimos.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-2-durante-la-llamada-demostrar-legitimidad-y-gestionar-el-riesgo\" class=\"wp-block-heading\">2. Durante la llamada: Demostrar legitimidad y gestionar el riesgo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/21\/stir-shaken-y-lucha-contra-el-fraude-telefonico\/\">Autenticaci\u00f3n en origen<\/a> y Anti-spoofing:<\/strong> Garant\u00eda de que la numeraci\u00f3n no ha sido manipulada en tr\u00e1nsito, junto con mecanismos de verificaci\u00f3n en tiempo real (c\u00f3digos de <a href=\"https:\/\/www.quobis.com\/es\/in-app-verified-calling\/\">validaci\u00f3n o consulta desde la app corporativa<\/a>).<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.quobis.com\/es\/quobis-caller-score\/\" data-type=\"page\" data-id=\"16750\">Enrutamiento adaptativo con APIs de Operador<\/a> (Open Gateway \/ CAMARA):<\/strong> Detecci\u00f3n pasiva de <em><a href=\"https:\/\/www.quobis.com\/es\/2026\/03\/23\/sim-swapping-apis-operador-quobis\/\">SIM Swap<\/a><\/em>, estado de roaming o riesgo de dispositivo. Al validar autom\u00e1ticamente a usuarios de bajo riesgo, es posible <strong>ahorrar hasta un 12,5% del tiempo de agente<\/strong> en procesos manuales de autenticaci\u00f3n.<\/li>\n\n\n\n<li><strong>Voice AI y Orquestaci\u00f3n sin<\/strong> <em><strong>Rip &amp; Replace<\/strong><\/em><strong>:<\/strong> Integraci\u00f3n de motores de IA, transcripci\u00f3n y biometr\u00eda mediante <em>Media Forking<\/em> no invasivo, conectando din\u00e1micamente con tu infraestructura existente (Genesys, Avaya, Cisco, Teams, Ribbon, Oracle) sin sustituir plataformas ni centralitas.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-3-despues-de-la-llamada-continuidad-seguridad-y-resiliencia\" class=\"wp-block-heading\">3. Despu\u00e9s de la llamada: Continuidad, seguridad y resiliencia<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trazabilidad y <a href=\"https:\/\/www.quobis.com\/es\/in-app-verified-calling\/\">\u00c1rea Privada<\/a>:<\/strong> Consulta de hist\u00f3rico de contactos y grabaciones en cumplimiento con RGPD.<\/li>\n\n\n\n<li><strong>Ciberseguridad para Voz (NIST CSF 2.0, NIS2, DORA, ENS):<\/strong> <a href=\"https:\/\/www.quobis.com\/es\/auditoria-seguridad-voz\/\" data-type=\"page\" data-id=\"19397\">Auditor\u00edas de seguridad<\/a>, protecci\u00f3n perimetral de <a href=\"https:\/\/www.quobis.com\/es\/sbc-as-a-service\/\" data-type=\"page\" data-id=\"10894\">SBCs<\/a> y el diagn\u00f3stico gratuito <strong><a href=\"https:\/\/www.quobis.com\/es\/voice-security-readiness-check\/\" data-type=\"page\" data-id=\"18699\">Voice Security Readiness Check<\/a><\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-visitanos-en-exporc-2026\" class=\"wp-block-heading\">Vis\u00edtanos en ExpoRC 2026<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcc5 <strong>Fechas:<\/strong> 7 y 8 de octubre de 2026<\/li>\n\n\n\n<li>\ud83d\udccd <strong>Lugar:<\/strong> Kin\u00e9polis Madrid (Ciudad de la Imagen)<\/li>\n\n\n\n<li>\ud83d\udccd <strong>Stand Quobis:<\/strong> <strong>Stand 26<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Descubre c\u00f3mo pasar de una estrategia de marcaci\u00f3n masiva a un modelo de comunicaci\u00f3n basado en la legitimidad, la seguridad y la confianza del usuario.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"990\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/Captura-de-pantalla-2026-10-02-a-las-10.07.42-1024x990.png\" alt=\"Plano ExpoRC 2026\" class=\"wp-image-19525\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/Captura-de-pantalla-2026-10-02-a-las-10.07.42-1024x990.png 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/Captura-de-pantalla-2026-10-02-a-las-10.07.42-300x290.png 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/Captura-de-pantalla-2026-10-02-a-las-10.07.42-767x742.png 767w, https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/Captura-de-pantalla-2026-10-02-a-las-10.07.42-1536x1485.png 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/Captura-de-pantalla-2026-10-02-a-las-10.07.42.png 1884w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&gt; <a href=\"https:\/\/www.quobis.com\/es\/contact-sales\/\" data-type=\"page\" data-id=\"15352\"><strong>Reserva una reuni\u00f3n con nuestros expertos en ExpoRC 2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quobis en Expo Relaci\u00f3n Cliente 2026 Stand 26 Kin\u00e9polis Madrid &#8211; Contactabilidad y Confianza<\/p>\n","protected":false},"author":9,"featured_media":19526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[679],"tags":[1071,800],"class_list":["post-19524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evento","tag-contactabilidad","tag-exporc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contactabilidad en el Contact Center: Quobis en ExpoRC 2026<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo mejorar la contactabilidad en tu Contact Center con Branded Calling, Open Gateway y voz segura. Visita a Quobis en Expo Relaci\u00f3n Cliente 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quobis.com\/es\/2026\/10\/02\/contactabilidad-contact-center-expo-relacion-cliente-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quobis en Expo Relaci\u00f3n Cliente 2026: Construyendo un oasis de confianza para el Contact Center\" \/>\n<meta property=\"og:description\" content=\"Quobis en Expo Relaci\u00f3n Cliente 2026 Stand 26 Kin\u00e9polis Madrid - Contactabilidad y Confianza\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quobis.com\/es\/2026\/10\/02\/contactabilidad-contact-center-expo-relacion-cliente-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Quobis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/quobis\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-02T08:38:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T10:20:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/10\/QUOBIS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Iago Fern\u00e1ndez Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@influenciador\" \/>\n<meta name=\"twitter:site\" content=\"@Quobis\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iago Fern\u00e1ndez Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/2026\\\/10\\\/02\\\/contactabilidad-contact-center-expo-relacion-cliente-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/2026\\\/10\\\/02\\\/contactabilidad-contact-center-expo-relacion-cliente-2026\\\/\"},\"author\":{\"name\":\"Iago Fern\u00e1ndez Gonz\u00e1lez\",\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/#\\\/schema\\\/person\\\/f68805581f9d2c0f2b54dd558d8c1270\"},\"headline\":\"Quobis en Expo Relaci\u00f3n Cliente 2026: Construyendo un oasis de confianza para el Contact Center\",\"datePublished\":\"2026-10-02T08:38:53+00:00\",\"dateModified\":\"2026-10-02T10:20:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/2026\\\/10\\\/02\\\/contactabilidad-contact-center-expo-relacion-cliente-2026\\\/\"},\"wordCount\":603,\"publisher\":{\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/2026\\\/10\\\/02\\\/contactabilidad-contact-center-expo-relacion-cliente-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.quobis.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/QUOBIS.png\",\"keywords\":[\"contactabilidad\",\"ExpoRC\"],\"articleSection\":[\"Eventos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/2026\\\/10\\\/02\\\/contactabilidad-contact-center-expo-relacion-cliente-2026\\\/\",\"url\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/2026\\\/10\\\/02\\\/contactabilidad-contact-center-expo-relacion-cliente-2026\\\/\",\"name\":\"Contactabilidad en el Contact Center: Quobis en ExpoRC 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/2026\\\/10\\\/02\\\/contactabilidad-contact-center-expo-relacion-cliente-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.quobis.com\\\/es\\\/2026\\\/10\\\/02\\\/contactabilidad-contact-center-expo-relacion-cliente-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.quobis.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/QUOBIS.png\",\"datePublished\":\"2026-10-02T08:38:53+00:00\",\"dateModified\":\"2026-10-02T10:20:33+00:00\",\"description\":\"Descubre c\u00f3mo mejorar la contactabilidad en tu Contact Center con Branded Calling, Open Gateway y voz segura. 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