{"id":16988,"date":"2025-12-09T17:47:47","date_gmt":"2025-12-09T16:47:47","guid":{"rendered":"https:\/\/www.quobis.com\/?p=16988"},"modified":"2025-12-09T17:47:49","modified_gmt":"2025-12-09T16:47:49","slug":"branded-calling-para-banca-y-servicios-financieros","status":"publish","type":"post","link":"https:\/\/www.quobis.com\/es\/2025\/12\/09\/branded-calling-para-banca-y-servicios-financieros\/","title":{"rendered":"Branded Calling para banca y servicios financieros"},"content":{"rendered":"\n<p>La seguridad y la confianza son la moneda de cambio en el sector financiero. Implementar <em><a href=\"https:\/\/www.quobis.com\/es\/branded-calling-2025-todo-lo-que-necesitas-saber\/\">Branded Calling<\/a><\/em> no es solo una mejora est\u00e9tica; es una estrategia esencial para <strong>proteger a los clientes<\/strong>, mejorar la <strong>eficiencia del <em><a href=\"https:\/\/www.quobis.com\/es\/2025\/11\/11\/branded-calling-en-la-industria-del-contact-center-bpo\/\">contact center<\/a><\/em> <\/strong>y <strong>diferenciarse<\/strong> en un mercado extremadamente competitivo y con la permanente amenaza del <a href=\"https:\/\/www.quobis.com\/es\/2022\/07\/08\/voice-spoofing-sabes-con-quien-estas-hablando\/\">fraude telef\u00f3nico<\/a> mermando la confianza de los clientes.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:var(--global-palette7, #EDF2F7);}.kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id16988_c670e0-d6 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:var(--global-palette7, #EDF2F7);}<\/style>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-el-canal-de-voz-telefonico-sigue-dominando-las-preferencias-de-los-usuarios-de-banca\">El canal de voz telef\u00f3nico sigue dominando las preferencias de los usuarios de banca<\/h2>\n\n\n\n<p>En la era de la digitalizaci\u00f3n, podr\u00eda parecer que las aplicaciones m\u00f3viles, la mensajer\u00eda instant\u00e1nea y los chatbots han tomado el control. Sin embargo, cuando se trata de decisiones financieras de alto valor o emergencias de seguridad, la voz sigue siendo el canal preferido. El 53% de los consumidores prefiere una llamada telef\u00f3nica para comunicarse con su proveedor de servicios financieros sobre cualquier otro m\u00e9todo (<a href=\"https:\/\/tnsi.com\/resource\/com\/research-confirms-financial-consumer-demand-for-branded-calling-ebook\/\">TNS 2023<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-falta-de-confianza-en-el-canal-de-voz-es-una-brecha-de-seguridad-en-si-misma-para-los-servicios-financieros\">La falta de confianza en el canal de voz es una brecha de seguridad en s\u00ed misma para los servicios financieros<\/h2>\n\n\n\n<p>Debido al auge del \u00abvishing\u00bb (phishing de voz) y las llamadas autom\u00e1ticas ilegales (robocalls), los clientes han dejado de contestar. Se estima que el 90% de las llamadas de empresas a consumidores no se responden porque el destinatario no sabe qui\u00e9n llama. Para la banca, esto no es solo una molestia operativa; es una brecha cr\u00edtica en la seguridad y la experiencia del cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-razones-criticas-para-implementar-branded-calling-en-servicios-financieros\"><strong>3 Razones cr\u00edticas para implementar Branded Calling en Servicios Financieros<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aumentar-la-tasa-de-respuesta-en-momentos-criticos\"><strong>Aumentar la tasa de respuesta en momentos cr\u00edticos<\/strong><\/h3>\n\n\n\n<p>Cuando un banco llama, suele ser urgente (una posible transacci\u00f3n fraudulenta o la aprobaci\u00f3n de un pr\u00e9stamo). Sin embargo, el 68% de los adultos nunca responde a n\u00fameros desconocidos. <\/p>\n\n\n\n<p>El Branded Calling cambia dr\u00e1sticamente este comportamiento. Los estudios indican que el <strong>77% de los clientes contestar\u00eda una llamada de su banco si vieran el logotipo y el nombre de la marca en la pantalla<\/strong>. Mostrar qui\u00e9n llama y por qu\u00e9 elimina la ansiedad del \u00abn\u00famero desconocido\u00bb y aumenta las tasas de contacto con la parte correcta (RPC).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-proteccion-contra-el-fraude-y-el-spoofing\"><strong><strong>Protecci\u00f3n contra el fraude y el spoofing<\/strong><\/strong><\/h3>\n\n\n\n<p>El sector financiero es uno de los objetivos favoritos para los estafadores. En 2022, el <em>vishing<\/em> cost\u00f3 a los estadounidenses aproximadamente 39.5 mil millones de d\u00f3lares.<\/p>\n\n\n\n<p> Los delincuentes a menudo suplantan los n\u00fameros de los bancos para enga\u00f1ar a las v\u00edctimas y obtener datos sensibles. El Branded Calling act\u00faa como una capa de defensa. Al utilizar un sistema de <a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/21\/stir-shaken-y-lucha-contra-el-fraude-telefonico\/\">llamadas autenticadas<\/a>, se dificulta que los actores maliciosos copien la identidad visual de la llamada. <\/p>\n\n\n\n<p>Si el cliente sabe que su banco <em>siempre<\/em> llama con el logotipo y la marca de verificaci\u00f3n, desconfiar\u00e1 autom\u00e1ticamente de una llamada \u00aban\u00f3nima\u00bb o desconocida que dice ser del banco,. Adem\u00e1s, el 58% de los consumidores estar\u00edan m\u00e1s dispuestos a compartir informaci\u00f3n personal si la llamada entrante est\u00e1 debidamente identificada con la marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mejora-de-la-experiencia-del-cliente-cx-y-la-eficiencia-operativa\"><strong>Mejora de la experiencia del cliente (CX) y la eficiencia operativa<\/strong> <\/h3>\n\n\n\n<p>No lograr contactar al cliente tiene un coste alto: los agentes pierden tiempo marcando repetidamente, y los problemas urgentes (como bloquear una tarjeta comprometida) se retrasan. <\/p>\n\n\n\n<p>Al a\u00f1adir contexto a la llamada (el \u00ab<strong><a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/30\/branded-calls-mediante-rich-call-data-rcd-sobre-stir-shaken\/\">motivo de la llamada<\/a><\/strong>\u00ab), se prepara al cliente para la conversaci\u00f3n, lo que hace que la interacci\u00f3n sea m\u00e1s fluida y eficiente desde el primer segundo. De hecho, el 86% de los tomadores de decisiones consideran que el canal de voz es el m\u00e1s importante para cumplir los objetivos de servicio al cliente y aumentar los ingresos (<a href=\"https:\/\/www.transunion.com\/whitepaper\/five-reasons-to-brand-your-calls\">Truecontact<\/a>). <\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>Las entidades bancarias y otros servicios financieros deben plantearse como convertir el canal de voz en un activo para la generaci\u00f3n de confianza y la protecci\u00f3n de su reputaci\u00f3n. Las instituciones que adopten estas tecnolog\u00edas de verificaci\u00f3n no solo recuperar\u00e1n la capacidad de hablar con sus clientes, sino que tambi\u00e9n reforzar\u00e1n su reputaci\u00f3n como entidades seguras y fiables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La seguridad y la confianza son la moneda de cambio en el sector financiero. Implementar Branded Calling no es solo una mejora est\u00e9tica; es una estrategia esencial para proteger a los clientes, mejorar la eficiencia del contact center y diferenciarse en un mercado extremadamente competitivo y con la permanente amenaza del fraude telef\u00f3nico mermando la&#8230;<\/p>\n","protected":false},"author":9,"featured_media":16989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[138],"tags":[220,729,984],"class_list":["post-16988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-es","tag-banking-es","tag-bfsi-es-2","tag-branded-calling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Branded Calling para banca y servicios financieros - Quobis<\/title>\n<meta name=\"description\" content=\"Descubre como el branded calling puede ayudar a bancos y entidades financieras a recuperar la confianza de los consumidores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quobis.com\/es\/2025\/12\/09\/branded-calling-para-banca-y-servicios-financieros\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded Calling para banca y servicios financieros\" \/>\n<meta property=\"og:description\" content=\"La seguridad y la confianza son la moneda de cambio en el sector financiero. 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