{"id":16609,"date":"2025-11-05T17:27:03","date_gmt":"2025-11-05T16:27:03","guid":{"rendered":"https:\/\/www.quobis.com\/?page_id=16609"},"modified":"2025-11-05T17:27:04","modified_gmt":"2025-11-05T16:27:04","slug":"libro-blanco-del-branded-calling-download","status":"publish","type":"page","link":"https:\/\/www.quobis.com\/es\/libro-blanco-del-branded-calling-download\/","title":{"rendered":"Libro Blanco del Branded Calling"},"content":{"rendered":"<style>.kb-row-layout-id16430_161b4f-b1 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id16430_161b4f-b1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id16430_161b4f-b1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-4xl, 8rem);grid-template-columns:minmax(0, calc(55% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(45% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id16430_161b4f-b1 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id16430_161b4f-b1 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id16430_161b4f-b1 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id16430_161b4f-b1 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id16430_161b4f-b1 > .kt-row-column-wrap{padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id16430_161b4f-b1 .kt-row-layout-bottom-sep{height:80px;}}@media all and (max-width: 1024px){.kb-row-layout-id16430_161b4f-b1 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 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500,68c154.895,0 250,-65 250,-65l0,95l-1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-left-golden kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column16430_575a6d-7b > .kt-inside-inner-col,.kadence-column16430_575a6d-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column16430_575a6d-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column16430_575a6d-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column16430_575a6d-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column16430_575a6d-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column16430_575a6d-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column16430_575a6d-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column16430_575a6d-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column16430_575a6d-7b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column16430_aef875-56 > .kt-inside-inner-col,.kadence-column16430_aef875-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column16430_aef875-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column16430_aef875-56 > .kt-inside-inner-col{flex-direction:column;}.kadence-column16430_aef875-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column16430_aef875-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column16430_aef875-56{position:relative;}@media all and (max-width: 1024px){.kadence-column16430_aef875-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column16430_aef875-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column16430_aef875-56\"><div class=\"kt-inside-inner-col\"><div class=\"yoast-breadcrumbs\"><span><span class=\"breadcrumb_last\" aria-current=\"page\">Libro Blanco del Branded Calling<\/span><\/span><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c, .wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c[data-kb-block=\"kb-adv-heading16430_af128a-1c\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c[data-kb-block=\"kb-adv-heading16430_af128a-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c[data-kb-block=\"kb-adv-heading16430_af128a-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c, .wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c[data-kb-block=\"kb-adv-heading16430_af128a-1c\"]{font-size:80px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c, .wp-block-kadence-advancedheading.kt-adv-heading16430_af128a-1c[data-kb-block=\"kb-adv-heading16430_af128a-1c\"]{font-size:40px;line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading16430_af128a-1c wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading16430_af128a-1c\">Branded Calling<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column16430_23fc26-cf > .kt-inside-inner-col,.kadence-column16430_23fc26-cf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column16430_23fc26-cf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column16430_23fc26-cf > .kt-inside-inner-col{flex-direction:column;}.kadence-column16430_23fc26-cf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column16430_23fc26-cf > 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.kt-inside-inner-col > .kb-image16430_dca627-5a .kb-image-is-ratio-size{align-self:unset;}.kb-image16430_dca627-5a{max-width:244px;}.image-is-svg.kb-image16430_dca627-5a{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image16430_dca627-5a img{width:100%;}.kb-image16430_dca627-5a:not(.kb-image-is-ratio-size) .kb-img, .kb-image16430_dca627-5a.kb-image-is-ratio-size{padding-left:var(--global-kb-spacing-lg, 3rem);}.kb-image16430_dca627-5a .kb-image-has-overlay:after{opacity:0.3;border-bottom-left-radius:0px;}.kb-image16430_dca627-5a img.kb-img, .kb-image16430_dca627-5a .kb-img img{border-bottom-left-radius:0px;object-position:50% 51%;}@media all and (max-width: 1024px){.wp-block-kadence-image.kb-image16430_dca627-5a:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-left:0px;}}@media all and (max-width: 767px){.wp-block-kadence-image.kb-image16430_dca627-5a:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-left:0px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image16430_dca627-5a size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/Quobis-Whitepaper-Branded-Calling-2025-212x300.jpg\" alt=\"\" class=\"kb-img wp-image-16431\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/Quobis-Whitepaper-Branded-Calling-2025-212x300.jpg 212w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/Quobis-Whitepaper-Branded-Calling-2025.jpg 595w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id16430_bea2b8-ea > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id16430_bea2b8-ea > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id16430_bea2b8-ea > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);min-height:100px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id16430_bea2b8-ea > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id16430_bea2b8-ea > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id16430_bea2b8-ea > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id16430_bea2b8-ea alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column16430_045f81-cb > .kt-inside-inner-col{display:flex;}.kadence-column16430_045f81-cb > .kt-inside-inner-col,.kadence-column16430_045f81-cb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column16430_045f81-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column16430_045f81-cb > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column16430_045f81-cb > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column16430_045f81-cb{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_045f81-cb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_045f81-cb > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column16430_045f81-cb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column16430_045f81-cb{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column16430_045f81-cb{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_045f81-cb{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_045f81-cb > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column16430_045f81-cb > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column16430_045f81-cb{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_045f81-cb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_045f81-cb > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column16430_045f81-cb > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column16430_045f81-cb\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"h-una-oportunidad-unica-para-recuperar-la-confianza-en-las-llamadas-de-voz\">Una oportunidad \u00fanica para recuperar la confianza en las llamadas de voz.<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-las-llamadas-con-marca-comercial-son-ya-una-realidad-en-algunos-mercados-esto-nos-permite-analizar-aciertos-y-errores-en-su-despliegue-comprender-los-desafios-tecnologicos-que-esconde-las-necesidades-de-organizacion-sectorial-y-regulatorias-y-sobre-todo-el-valor-que-este-tipo-de-llamadas-entregan-a-marcas-y-usuarios\">Las llamadas con marca comercial son ya una realidad en algunos mercados. Esto nos permite analizar aciertos y errores en su despliegue; comprender los desaf\u00edos tecnol\u00f3gicos que esconde; las necesidades de organizaci\u00f3n sectorial y regulatorias y sobre todo el valor que este tipo de llamadas entregan a marcas y usuarios.<\/h4>\n\n\n\n<p>El Libro Blanco de \u00abBranded Calling\u00bb de Quobis, nace con el objetivo de impulsar este tipo de servicios entre operadores de telefon\u00eda, empresas, profesionales y reguladores, como herramientas eficaces en la lucha contra el fraude telef\u00f3nico, el spam y la p\u00e9rdida de confianza en el canal de voz. El Libro blanco del Branded Calling representa una gu\u00eda esencial para combatir estos problemas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-que-encontraras-en-el-libro-blanco-del-branded-calling-de-quobis\">\u00bfQu\u00e9 encontrar\u00e1s en el Libro Blanco del Branded Calling de Quobis?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una amplia introducci\u00f3n al desaf\u00edo de la identificaci\u00f3n de llamadas.<\/li>\n\n\n\n<li>Descripci\u00f3n detallada de como es la experiencia de una llamada con marca comercial para el usuario final.<\/li>\n\n\n\n<li>An\u00e1lisis en profundidad de toda la cadena de valor del Branded Calling, aspecto clave en el Libro blanco del Branded Calling.<\/li>\n\n\n\n<li>Diferentes enfoques tecnol\u00f3gicos para ofrecer una experiencia de marca en tus comunicaciones.<\/li>\n\n\n\n<li>Ejemplos de casos de uso en industrias como Retail, Banca, Sanidad, Delibery o Contact Center.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column16430_674499-e4 > .kt-inside-inner-col{display:flex;}.kadence-column16430_674499-e4 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column16430_674499-e4 > .kt-inside-inner-col,.kadence-column16430_674499-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column16430_674499-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column16430_674499-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column16430_674499-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column16430_674499-e4{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_674499-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_674499-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column16430_674499-e4 > .kt-inside-inner-col{background-color:var(--global-palette7, #EDF2F7);}.kadence-column16430_674499-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column16430_674499-e4{position:relative;}.kadence-column16430_674499-e4, .kt-inside-inner-col > .kadence-column16430_674499-e4:not(.specificity){margin-top:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column16430_674499-e4{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_674499-e4{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_674499-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column16430_674499-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column16430_674499-e4{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_674499-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column16430_674499-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column16430_674499-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column16430_674499-e4\"><div class=\"kt-inside-inner-col\">\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-theme-palette-2-color has-text-color has-link-color has-medium-font-size wp-elements-e86e928fcd93785640acdc70b3c480a9\" id=\"h-formulario-de-descarga\" style=\"border-radius:0px\">Formulario de descarga<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/download.quobis.com\/l\/1090402\/2025-09-10\/27sjbn\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branded Calling Una oportunidad \u00fanica para recuperar la confianza en las llamadas de voz. Las llamadas con marca comercial son ya una realidad en algunos mercados. Esto nos permite analizar aciertos y errores en su despliegue; comprender los desaf\u00edos tecnol\u00f3gicos que esconde; las necesidades de organizaci\u00f3n sectorial y regulatorias y sobre todo el valor que&#8230;<\/p>\n","protected":false},"author":9,"featured_media":16431,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"disable","_kad_post_title":"hide","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"default","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":true,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-16609","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Libro Blanco del Branded Calling - Quobis<\/title>\n<meta name=\"description\" content=\"Descubra las clave del Libro Blanco sobre Branded Calling, una gu\u00eda para comprender la importancia de la identificaci\u00f3n de las marcas en sus comunicaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quobis.com\/es\/libro-blanco-del-branded-calling-download\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Libro Blanco del Branded Calling\" \/>\n<meta property=\"og:description\" content=\"Branded Calling Una oportunidad \u00fanica para recuperar la confianza en las llamadas de voz. 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