{"id":15891,"date":"2025-07-16T14:07:52","date_gmt":"2025-07-16T12:07:52","guid":{"rendered":"https:\/\/www.quobis.com\/?page_id=15891"},"modified":"2026-04-06T18:22:16","modified_gmt":"2026-04-06T16:22:16","slug":"branded-calling-2025-todo-lo-que-necesitas-saber","status":"publish","type":"page","link":"https:\/\/www.quobis.com\/es\/branded-calling-2025-todo-lo-que-necesitas-saber\/","title":{"rendered":"Branded Calling 2025: Todo lo que Necesitas Saber sobre Identificaci\u00f3n de Llamadas con Marca Comercial"},"content":{"rendered":"<style>.kb-row-layout-id15891_d42310-23 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id15891_d42310-23 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id15891_d42310-23 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, calc(55% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(45% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id15891_d42310-23 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id15891_d42310-23 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id15891_d42310-23 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id15891_d42310-23 .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}@media all and (max-width: 1024px){.kb-row-layout-id15891_d42310-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id15891_d42310-23 .kt-row-layout-bottom-sep{height:80px;}}@media all and (max-width: 1024px){.kb-row-layout-id15891_d42310-23 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id15891_d42310-23 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_d42310-23 .kt-row-layout-bottom-sep{height:60px;}.kb-row-layout-id15891_d42310-23 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_d42310-23 alignfull has-theme-palette3-background-color kt-row-has-bg kb-divider-static wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-crvi\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0c0,0 -270.987,98 -500,98c-229.013,0 -500,-98 -500,-98l0,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-left-golden kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column15891_1ae4fc-b8 > .kt-inside-inner-col,.kadence-column15891_1ae4fc-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_1ae4fc-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_1ae4fc-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_1ae4fc-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_1ae4fc-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_1ae4fc-b8{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_1ae4fc-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_1ae4fc-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_1ae4fc-b8 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b, .wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b[data-kb-block=\"kb-adv-heading15891_a61811-3b\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:90px;line-height:1;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b[data-kb-block=\"kb-adv-heading15891_a61811-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b[data-kb-block=\"kb-adv-heading15891_a61811-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b, .wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b[data-kb-block=\"kb-adv-heading15891_a61811-3b\"]{font-size:80px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b, .wp-block-kadence-advancedheading.kt-adv-heading15891_a61811-3b[data-kb-block=\"kb-adv-heading15891_a61811-3b\"]{font-size:40px;line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading15891_a61811-3b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_a61811-3b\">Branded calling<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_255b22-5f, .wp-block-kadence-advancedheading.kt-adv-heading15891_255b22-5f[data-kb-block=\"kb-adv-heading15891_255b22-5f\"]{max-width:550px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_255b22-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_255b22-5f[data-kb-block=\"kb-adv-heading15891_255b22-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_255b22-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_255b22-5f[data-kb-block=\"kb-adv-heading15891_255b22-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading15891_255b22-5f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15891_255b22-5f\">Todo lo que necesitas saber sobre la identificaci\u00f3n de llamadas con marca comercial<a href=\"https:\/\/startertemplatecloud.com\/e28\/#\"><\/a><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns15891_66a494-a0{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns15891_66a494-a0 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns15891_66a494-a0\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn15891_3da47a-27.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn15891_3da47a-27 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.quobis.com\/es\/libro-blanco-del-branded-calling-download\/\"><span class=\"kt-btn-inner-text\">Libro Blanco del Branded Calling <\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_file-download kt-btn-icon-side-right\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_34ddab-93 > .kt-inside-inner-col,.kadence-column15891_34ddab-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_34ddab-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_34ddab-93 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_34ddab-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_34ddab-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_34ddab-93{position:relative;}.kadence-column15891_34ddab-93, .kt-inside-inner-col > .kadence-column15891_34ddab-93:not(.specificity){margin-bottom:-30px;}@media all and (max-width: 1024px){.kadence-column15891_34ddab-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_34ddab-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_34ddab-93, .kt-inside-inner-col > .kadence-column15891_34ddab-93:not(.specificity){margin-bottom:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_34ddab-93\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image15891_4d14a3-c6:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;margin-left:0px;}.kb-image15891_4d14a3-c6.kb-image-is-ratio-size, .kb-image15891_4d14a3-c6 .kb-image-is-ratio-size{max-width:465px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15891_4d14a3-c6.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15891_4d14a3-c6 .kb-image-is-ratio-size{align-self:unset;}.kb-image15891_4d14a3-c6{max-width:465px;}.image-is-svg.kb-image15891_4d14a3-c6{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image15891_4d14a3-c6 img{width:100%;}.kb-image15891_4d14a3-c6 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:60px;border-top-right-radius:60px;border-bottom-right-radius:60px;border-bottom-left-radius:0px;}.kb-image15891_4d14a3-c6 img.kb-img, .kb-image15891_4d14a3-c6 .kb-img img{border-top-left-radius:60px;border-top-right-radius:60px;border-bottom-right-radius:60px;border-bottom-left-radius:0px;}@media all and (max-width: 1024px){.wp-block-kadence-image.kb-image15891_4d14a3-c6:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-left:0px;}}@media all and (max-width: 767px){.wp-block-kadence-image.kb-image15891_4d14a3-c6:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-left:0px;}.kb-image15891_4d14a3-c6.kb-image-is-ratio-size, .kb-image15891_4d14a3-c6 .kb-image-is-ratio-size{max-width:800px;width:100%;}.kb-image15891_4d14a3-c6{max-width:800px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image15891_4d14a3-c6 size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-1024x1024.webp\" alt=\"\" class=\"kb-img wp-image-16437\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-1024x1024.webp 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-300x300.webp 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-150x150.webp 150w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-768x768.webp 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n\n\n<style>.kadence-column15891_36633f-6f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column15891_36633f-6f > .kt-inside-inner-col,.kadence-column15891_36633f-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:60px;border-bottom-right-radius:60px;border-bottom-left-radius:60px;}.kadence-column15891_36633f-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_36633f-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_36633f-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_36633f-6f > .kt-inside-inner-col{background-color:var(--global-palette4, #2D3748);}.kadence-column15891_36633f-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_36633f-6f{z-index:5;position:relative;}.kadence-column15891_36633f-6f, .kt-inside-inner-col > .kadence-column15891_36633f-6f:not(.specificity){margin-top:-40px;margin-right:0px;margin-left:60px;}@media all and (max-width: 1024px){.kadence-column15891_36633f-6f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column15891_36633f-6f, .kt-inside-inner-col > .kadence-column15891_36633f-6f:not(.specificity){margin-top:var(--global-kb-spacing-xs, 1rem);margin-left:0px;}}@media all and (max-width: 767px){.kadence-column15891_36633f-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_36633f-6f, .kt-inside-inner-col > .kadence-column15891_36633f-6f:not(.specificity){margin-top:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_36633f-6f inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15891_5b962a-79, .wp-block-kadence-advancedheading.kt-adv-heading15891_5b962a-79[data-kb-block=\"kb-adv-heading15891_5b962a-79\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading15891_5b962a-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_5b962a-79[data-kb-block=\"kb-adv-heading15891_5b962a-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_5b962a-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_5b962a-79[data-kb-block=\"kb-adv-heading15891_5b962a-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading15891_5b962a-79 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_5b962a-79\">Recuperar la confianza en el canal de voz a trav\u00e9s de llamadas con marca comercial<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_c03373-fc, .wp-block-kadence-advancedheading.kt-adv-heading15891_c03373-fc[data-kb-block=\"kb-adv-heading15891_c03373-fc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_c03373-fc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_c03373-fc[data-kb-block=\"kb-adv-heading15891_c03373-fc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_c03373-fc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_c03373-fc[data-kb-block=\"kb-adv-heading15891_c03373-fc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading15891_c03373-fc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15891_c03373-fc\">Use this space to add a medium length description. Be brief and give enough information to earn a click.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-branded-calling-un-gran-paso-para-recuperar-la-confianza-en-el-canal-de-voz\">Branded calling, un gran paso para recuperar la <a href=\"https:\/\/www.quobis.com\/es\/2025\/06\/04\/recuperar-la-confianza-en-el-canal-de-voz-a-traves-de-las-llamadas-con-marca-branded-calling\/\">confianza en el canal de voz<\/a>.<\/h2>\n\n\n\n<p>Las llamadas con marca comercial (<strong>branded calls<\/strong>) representan una gran oportunidad para recuperar la confianza en el canal de voz y mejorar la respuestas a los intentos de contacto telef\u00f3nico leg\u00edtimos por parte de empresas y organizaciones.i<\/p>\n\n\n\n<p>Las branded calls modernas est\u00e1n estrechamente ligadas a la evoluci\u00f3n de los procesos de autenticaci\u00f3n de llamadas. Como te puedes imaginar, de poco servir\u00eda identificar llamadas con logos, nombres de marca, etc&#8230; si fuese posible <a href=\"https:\/\/www.quobis.com\/es\/2022\/07\/08\/voice-spoofing-sabes-con-quien-estas-hablando\/\">suplantar la identidad <\/a>de una marca con facilidad. La confianza en las branded calls, depende de la capacidad de los operadores y empresas para garantizar que esas llamadas son efectivamente de quien dicen ser.<\/p>\n\n\n\n<p>En esta p\u00e1gina haremos un profundo repaso al estado del arte de las \u00abbranded calls\u00bb, entendiendo las motivaciones y frenos detr\u00e1s de esta revoluci\u00f3n en el sector de las telecomunicaciones. <\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id15891_8f04f1-72 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);box-shadow:15px 15px 0px 0px var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id15891_8f04f1-72 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id15891_8f04f1-72 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id15891_8f04f1-72 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id15891_8f04f1-72 .kb-table-of-content-wrap{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id15891_8f04f1-72 .kb-table-of-content-wrap{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}}<\/style>\n\n<style>.kadence-column15891_975ce0-31 > .kt-inside-inner-col,.kadence-column15891_975ce0-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_975ce0-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_975ce0-31 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_975ce0-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_975ce0-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_975ce0-31{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_975ce0-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_975ce0-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_975ce0-31\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading\" id=\"h-que-son-las-branded-calls\">\u00bfQu\u00e9 son las branded calls?<\/h1>\n\n\n\n<p>La explicaci\u00f3n m\u00e1s sencilla es que el branded calling o llamadas con marca comercial, consiste en presentar informaci\u00f3n sobre la marca (como puede ser un logo, un nombre u otra informaci\u00f3n adem\u00e1s del n\u00famero de tel\u00e9fono) en el dispositivo del receptor cuando es contactado telef\u00f3nicamente por una organizaci\u00f3n. Esta informaci\u00f3n, permite al destinatario identificar correctamente al llamante y tomar una decisi\u00f3n informada a la hora de atender o no la llamada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-anatomia-de-una-branded-call\">Anatom\u00eda de una branded call<\/h2>\n\n\n\n<p>La forma en la que se presentan las llamadas con marca comercial dependen del framework en que se integren. Por ejemplo, no se ver\u00e1n igual en China (<a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/02\/chaken-la-alternativa-china-a-stir-shaken\/\">Chaken<\/a>) que USA (<a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/21\/stir-shaken-y-lucha-contra-el-fraude-telefonico\">STIR\/Shaken<\/a>). Pero para obtener una idea aproximada de a lo que se aspira cuando se habla de incluir marcas comerciales en una llamada, partamos del paradigma de CTIA (<a href=\"https:\/\/brandedcallingid.com\/\">Branded Calling ID<\/a>), el est\u00e1ndar de facto en USA de llamadas con branding, basado en <a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/30\/branded-calls-mediante-rich-call-data-rcd-sobre-stir-shaken\/\">Rich Call Data<\/a>.<\/p>\n\n\n<style>.kb-row-layout-id15891_f67f94-05 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_f67f94-05 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_f67f94-05 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15891_f67f94-05 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_f67f94-05 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_f67f94-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_f67f94-05 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_c58483-5b > .kt-inside-inner-col,.kadence-column15891_c58483-5b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_c58483-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_c58483-5b > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_c58483-5b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_c58483-5b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_c58483-5b{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_c58483-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_c58483-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_c58483-5b\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\" id=\"h-contenido-de-una-branded-call-con-rcd\">Contenido de una branded call con RCD<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Caller display name<\/strong>: es el nombre que la marca muestra en el tel\u00e9fono del consumidor cuando realiza una llamada.<\/li>\n\n\n\n<li><strong>Phone number<\/strong>: el n\u00famero de tel\u00e9fono de quien llama. Puede presentar una icono que justifique que ha pasado un proceso de vetting que garantiza que su uso es leg\u00edtimo por parte de quien llama.<\/li>\n\n\n\n<li><strong>Call reasson<\/strong>: un breve texto que describe el motivo de la llamada (p.e. agendar una cita, informaci\u00f3n comercial, pedidos&#8230;)<\/li>\n\n\n\n<li><strong>Company logo<\/strong>: la imagen de la marca que realiza la llamada. Generalmente habr\u00e1 pasado un proceso de verificaci\u00f3n por parte del partner de Branded Calls, en el que la marca ha demostrado que tiene derecho a usarla en sus comunicaciones. <\/li>\n\n\n\n<li><strong>Verification<\/strong>: en este ejemplo, el framework STIR\/SHAKEN implica que la informaci\u00f3n del llamante ha sido firmada y <a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/21\/stir-shaken-y-lucha-contra-el-fraude-telefonico\/#:~:text=displayed%20Caller%20ID%22-,Carrier%20authentication%20technology,-Etiquetado%20err%C3%B3neo\">autenticada por el operador<\/a> de origen, por lo que no se ha podido modificar posteriormente.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_2137a7-18 > .kt-inside-inner-col,.kadence-column15891_2137a7-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_2137a7-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_2137a7-18 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_2137a7-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_2137a7-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_2137a7-18{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_2137a7-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_2137a7-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_2137a7-18\"><div class=\"kt-inside-inner-col\"><style>.kb-image15891_ef7846-f8.kb-image-is-ratio-size, .kb-image15891_ef7846-f8 .kb-image-is-ratio-size{max-width:550px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15891_ef7846-f8.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15891_ef7846-f8 .kb-image-is-ratio-size{align-self:unset;}.kb-image15891_ef7846-f8 figure{max-width:550px;}.kb-image15891_ef7846-f8 .image-is-svg, .kb-image15891_ef7846-f8 .image-is-svg img{width:100%;}.kb-image15891_ef7846-f8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15891_ef7846-f8\"><figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"769\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Branded-calling-screen-data-768x769.jpg\" alt=\"branded call\" class=\"kb-img wp-image-15897\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Branded-calling-screen-data-768x769.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Branded-calling-screen-data-300x300.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Branded-calling-screen-data-1024x1024.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Branded-calling-screen-data-150x150.jpg 150w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Branded-calling-screen-data.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id15891_868bc8-1f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_868bc8-1f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_868bc8-1f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_868bc8-1f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id15891_868bc8-1f{z-index:5;position:relative;}@media all and (max-width: 1024px){.kb-row-layout-id15891_868bc8-1f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_868bc8-1f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_868bc8-1f alignfull has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column15891_0c25d0-00 > .kt-inside-inner-col,.kadence-column15891_0c25d0-00 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_0c25d0-00 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_0c25d0-00 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_0c25d0-00 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_0c25d0-00 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_0c25d0-00{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_0c25d0-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_0c25d0-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_0c25d0-00\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-15891_326f4c-f6 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-15891_326f4c-f6 .kt-divider{border-top-width:4px;border-top-color:var(--global-palette6, #718096);width:40px;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-15891_326f4c-f6\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_9dd7b8-92, .wp-block-kadence-advancedheading.kt-adv-heading15891_9dd7b8-92[data-kb-block=\"kb-adv-heading15891_9dd7b8-92\"]{padding-top:var(--global-kb-spacing-md, 2rem);margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_9dd7b8-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_9dd7b8-92[data-kb-block=\"kb-adv-heading15891_9dd7b8-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_9dd7b8-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_9dd7b8-92[data-kb-block=\"kb-adv-heading15891_9dd7b8-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading15891_9dd7b8-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15891_9dd7b8-92\">Introducci\u00f3n<\/h3>\n\n\n<style>.kt-svg-icons15891_85509a-7c .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons15891_85509a-7c{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons15891_85509a-7c alignnone\"><style>.kt-svg-item-15891_6e0f21-1a .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-15891_6e0f21-1a .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);font-size:86px;margin-top:30px;margin-bottom:-80px;}.kt-svg-item-15891_6e0f21-1a:hover .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-15891_6e0f21-1a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-down\"><svg viewBox=\"0 0 320 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-precursores-del-branded-calling-historia-de-la-identificacion-de-llamadas-telefonicas\">Precursores del branded calling: historia de la identificaci\u00f3n de llamadas telef\u00f3nicas<\/h2>\n\n\n<style>.kb-row-layout-id15891_f86149-74 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_f86149-74 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_f86149-74 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id15891_f86149-74 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_f86149-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_f86149-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_f86149-74 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_9e0556-ce > .kt-inside-inner-col,.kadence-column15891_9e0556-ce > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_9e0556-ce > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_9e0556-ce > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_9e0556-ce > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_9e0556-ce > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_9e0556-ce{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_9e0556-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_9e0556-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_9e0556-ce\"><div class=\"kt-inside-inner-col\">\n<p>Las soluciones actuales de identificaci\u00f3n de la llamada prometen unos mayores est\u00e1ndares en la autenticaci\u00f3n y verificaci\u00f3n de la parte llamante, gracias a la introducci\u00f3n tecnolog\u00edas como las firmas digitales, certificados, tokens&#8230; Adem\u00e1s, la evoluci\u00f3n hacia redes IP permite nutrir con m\u00e1s informaci\u00f3n las llamadas e incluir recursos como Rich Call Data (RCD), que redunda en una experiencia de llamada m\u00e1s rica e informada, con lo que ello implica en la mejora de la confianza por parte del receptor. <\/p>\n\n\n\n<p>En este post \u00ab<a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/15\/breve-historia-de-la-identificacion-de-llamadas-telefonicas\/\">Breve historia de la identificaci\u00f3n de llamadas telef\u00f3nicas<\/a>\u00bb hacemos un repaso detallado de los grandes hitos en la identificaci\u00f3n del llamante desde los a\u00f1os 70 hasta la actualidad.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_c079e5-ab > .kt-inside-inner-col,.kadence-column15891_c079e5-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_c079e5-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_c079e5-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_c079e5-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_c079e5-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_c079e5-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_c079e5-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_c079e5-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_c079e5-ab\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_7b4524-54 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_7b4524-54 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_7b4524-54 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_7b4524-54 > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_7b4524-54 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_7b4524-54 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_7b4524-54 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_1e12f7-3e > .kt-inside-inner-col,.kadence-column15891_1e12f7-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_1e12f7-3e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_1e12f7-3e > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_1e12f7-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_1e12f7-3e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_1e12f7-3e{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_1e12f7-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_1e12f7-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_1e12f7-3e\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-identification-1024x683.jpg\" alt=\"\" class=\"wp-image-15894\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-identification-1024x683.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-identification-300x200.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-identification-768x512.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-identification-1536x1025.jpg 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-identification.jpg 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-historia-de-la-identificacion-de-llamadas\">Historia de la identificaci\u00f3n de llamadas<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/15\/breve-historia-de-la-identificacion-de-llamadas-telefonicas\/\">Saber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-block-show-more-container15891_7b33e9-ea > .kb-show-more-sr-excerpt{position:absolute;width:1px;height:1px;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;}.kb-block-show-more-container15891_7b33e9-ea > .wp-block-kadence-advancedbtn{margin-top:1em;}.kb-block-show-more-container15891_7b33e9-ea > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(2), .kb-block-show-more-container15891_7b33e9-ea > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(2){display:none;}.kb-block-show-more-container15891_7b33e9-ea > .wp-block-kadence-column{max-height:250px;overflow-y:hidden;}.kb-block-show-more-container15891_7b33e9-ea.kb-smc-open > .wp-block-kadence-column{max-height:none;-webkit-mask-image:none;mask-image:none;overflow-y:unset;}.kb-block-show-more-container15891_7b33e9-ea.kb-smc-open > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(1), .kb-block-show-more-container15891_7b33e9-ea.kb-smc-open > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(1){display:none;}.kb-block-show-more-container15891_7b33e9-ea.kb-smc-open > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(2), .kb-block-show-more-container15891_7b33e9-ea.kb-smc-open > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(2){display:inline-flex;}.kb-block-show-more-container15891_7b33e9-ea.kb-smc-open > .wp-block-kadence-advancedbtn.kt-force-btn-fullwidth .kt-btn-wrap:nth-child(2){display:block;}<\/style>\n<div class=\"wp-block-kadence-show-more kb-block-show-more-container kb-block-show-more-container15891_7b33e9-ea\"><div class=\"kb-show-more-sr-excerpt\" aria-live=\"polite\" aria-atomic=\"true\"><\/div><style>.kadence-column15891_d048b7-2d > .kt-inside-inner-col,.kadence-column15891_d048b7-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_d048b7-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_d048b7-2d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_d048b7-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_d048b7-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_d048b7-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_d048b7-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_d048b7-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_d048b7-2d kb-show-more-content\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_f1ab15-1e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_f1ab15-1e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_f1ab15-1e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_f1ab15-1e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_f1ab15-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_f1ab15-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_f1ab15-1e alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{display:flex;}.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{border-top:0px solid #302e2e;border-right:0px solid #302e2e;border-bottom:0px solid #302e2e;border-left:0px solid #302e2e;}.kadence-column15891_0bd96d-55 > .kt-inside-inner-col,.kadence-column15891_0bd96d-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-end;}.kadence-column15891_0bd96d-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_0bd96d-55{align-self:flex-end;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_0bd96d-55{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-end;}.kadence-column15891_0bd96d-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_0bd96d-55{text-align:center;}.kadence-column15891_0bd96d-55{position:relative;}.kadence-column15891_0bd96d-55, .kt-inside-inner-col > .kadence-column15891_0bd96d-55:not(.specificity){margin-top:0%;margin-right:var(--global-kb-spacing-5xl, 10rem);margin-bottom:0%;margin-left:var(--global-kb-spacing-5xl, 10rem);}@media all and (max-width: 1024px){.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{border-top:0px solid #302e2e;border-right:0px solid #302e2e;border-bottom:0px solid #302e2e;border-left:0px solid #302e2e;flex-direction:column;justify-content:flex-end;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_0bd96d-55{align-self:flex-end;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_0bd96d-55{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-end;}}@media all and (max-width: 767px){.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{border-top:0px solid #302e2e;border-right:0px solid #302e2e;border-bottom:0px solid #302e2e;border-left:0px solid #302e2e;flex-direction:column;justify-content:flex-end;}.kt-row-column-wrap > .kadence-column15891_0bd96d-55{align-self:flex-end;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_0bd96d-55{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_0bd96d-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-end;}.kadence-column15891_0bd96d-55, .kt-inside-inner-col > .kadence-column15891_0bd96d-55:not(.specificity){margin-right:var(--global-kb-spacing-xxs, 0.5rem);margin-left:var(--global-kb-spacing-xxs, 0.5rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_0bd96d-55\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15891_767f85-7e, .wp-block-kadence-advancedheading.kt-adv-heading15891_767f85-7e[data-kb-block=\"kb-adv-heading15891_767f85-7e\"]{max-width:500px;margin-right:auto;margin-left:auto;padding-bottom:var(--global-kb-spacing-md, 2rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading15891_767f85-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_767f85-7e[data-kb-block=\"kb-adv-heading15891_767f85-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_767f85-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_767f85-7e[data-kb-block=\"kb-adv-heading15891_767f85-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading15891_767f85-7e wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading15891_767f85-7e\">Hitos en  la IDENTIFICACI\u00d3N dellamadas<\/h5>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_287c7d-95 > .kt-inside-inner-col{display:flex;}.kadence-column15891_287c7d-95 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column15891_287c7d-95 > .kt-inside-inner-col{border-bottom:15px solid var(--global-palette3, #1A202C);border-left:15px solid var(--global-palette3, #1A202C);}.kadence-column15891_287c7d-95 > .kt-inside-inner-col,.kadence-column15891_287c7d-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_287c7d-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_287c7d-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-end;}.kadence-column15891_287c7d-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_287c7d-95{align-self:flex-end;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_287c7d-95{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_287c7d-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-end;}.kadence-column15891_287c7d-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_287c7d-95{position:relative;}.kadence-column15891_287c7d-95, .kt-inside-inner-col > .kadence-column15891_287c7d-95:not(.specificity){margin-top:0%;margin-right:var(--global-kb-spacing-5xl, 10rem);margin-bottom:0%;margin-left:var(--global-kb-spacing-5xl, 10rem);}@media all and (max-width: 1024px){.kadence-column15891_287c7d-95 > .kt-inside-inner-col{border-bottom:15px solid var(--global-palette3, #1A202C);border-left:15px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:flex-end;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_287c7d-95{align-self:flex-end;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_287c7d-95{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_287c7d-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-end;}}@media all and (max-width: 767px){.kadence-column15891_287c7d-95 > .kt-inside-inner-col{border-bottom:15px solid var(--global-palette3, #1A202C);border-left:15px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:flex-end;}.kt-row-column-wrap > .kadence-column15891_287c7d-95{align-self:flex-end;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_287c7d-95{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_287c7d-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-end;}.kadence-column15891_287c7d-95, .kt-inside-inner-col > .kadence-column15891_287c7d-95:not(.specificity){margin-right:var(--global-kb-spacing-xxs, 0.5rem);margin-left:var(--global-kb-spacing-xxs, 0.5rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_287c7d-95\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size has-theme-palette-3-color has-text-color has-link-color wp-elements-f30919fdedfc050b0fb248d3e049b297\">1970<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{display:flex;}.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{border-right:15px solid var(--global-palette3, #1A202C);border-bottom:15px solid var(--global-palette3, #1A202C);border-left:0px solid #302e2e;}.kadence-column15891_9d3612-e8 > .kt-inside-inner-col,.kadence-column15891_9d3612-e8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}.kadence-column15891_9d3612-e8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_9d3612-e8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9d3612-e8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}.kadence-column15891_9d3612-e8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_9d3612-e8{position:relative;}.kadence-column15891_9d3612-e8, .kt-inside-inner-col > .kadence-column15891_9d3612-e8:not(.specificity){margin-top:0%;margin-right:var(--global-kb-spacing-5xl, 10rem);margin-bottom:0%;margin-left:var(--global-kb-spacing-5xl, 10rem);}@media all and (max-width: 1024px){.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{border-right:15px solid var(--global-palette3, #1A202C);border-bottom:15px solid var(--global-palette3, #1A202C);border-left:0px solid #302e2e;flex-direction:column;justify-content:space-around;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_9d3612-e8{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9d3612-e8{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}}@media all and (max-width: 767px){.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{border-right:15px solid var(--global-palette3, #1A202C);border-bottom:15px solid var(--global-palette3, #1A202C);border-left:0px solid #302e2e;flex-direction:column;justify-content:space-around;}.kt-row-column-wrap > .kadence-column15891_9d3612-e8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9d3612-e8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9d3612-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}.kadence-column15891_9d3612-e8, .kt-inside-inner-col > .kadence-column15891_9d3612-e8:not(.specificity){margin-right:var(--global-kb-spacing-xxs, 0.5rem);margin-left:var(--global-kb-spacing-xxs, 0.5rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_9d3612-e8\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size\">Primeros prototipos de identificaci\u00f3n de llamadas (Paraskevakos).<\/p>\n\n\n\n<p class=\"has-text-align-right has--font-size has-theme-palette-3-color has-text-color has-link-color wp-elements-3d96a75d20e37f4537592319205fcee2\">1980<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_86392b-9c > .kt-inside-inner-col{display:flex;}.kadence-column15891_86392b-9c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column15891_86392b-9c > .kt-inside-inner-col{border-bottom:15px solid var(--global-palette3, #1A202C);border-left:15px solid var(--global-palette3, #1A202C);}.kadence-column15891_86392b-9c > .kt-inside-inner-col,.kadence-column15891_86392b-9c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_86392b-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_86392b-9c > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}.kadence-column15891_86392b-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_86392b-9c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_86392b-9c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_86392b-9c > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}.kadence-column15891_86392b-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_86392b-9c{position:relative;}.kadence-column15891_86392b-9c, .kt-inside-inner-col > .kadence-column15891_86392b-9c:not(.specificity){margin-top:0%;margin-right:var(--global-kb-spacing-5xl, 10rem);margin-bottom:0%;margin-left:var(--global-kb-spacing-5xl, 10rem);}@media all and (max-width: 1024px){.kadence-column15891_86392b-9c > .kt-inside-inner-col{border-bottom:15px solid var(--global-palette3, #1A202C);border-left:15px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:space-evenly;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_86392b-9c{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_86392b-9c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_86392b-9c > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}}@media all and (max-width: 767px){.kadence-column15891_86392b-9c > .kt-inside-inner-col{border-bottom:15px solid var(--global-palette3, #1A202C);border-left:15px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:space-evenly;}.kt-row-column-wrap > .kadence-column15891_86392b-9c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_86392b-9c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_86392b-9c > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}.kadence-column15891_86392b-9c, .kt-inside-inner-col > .kadence-column15891_86392b-9c:not(.specificity){margin-right:var(--global-kb-spacing-xxs, 0.5rem);margin-left:var(--global-kb-spacing-xxs, 0.5rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_86392b-9c\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-right has--font-size\">1981 &#8211; Primer servicio residencial de identificaci\u00f3n de llamadas (BellSouth).<\/p>\n\n\n\n<p>Surge el \u201c<strong>International ISDN number<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_5a6200-15, .wp-block-kadence-advancedheading.kt-adv-heading15891_5a6200-15[data-kb-block=\"kb-adv-heading15891_5a6200-15\"]{max-width:350px;padding-bottom:var(--global-kb-spacing-xs, 1rem);line-height:1;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading15891_5a6200-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_5a6200-15[data-kb-block=\"kb-adv-heading15891_5a6200-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_5a6200-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_5a6200-15[data-kb-block=\"kb-adv-heading15891_5a6200-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading15891_5a6200-15 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading15891_5a6200-15\">1990<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{display:flex;}.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{border-right:15px solid var(--global-palette3, #1A202C);border-bottom:15px solid var(--global-palette3, #1A202C);border-left:0px solid #302e2e;}.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col,.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_6ca3ae-c0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_6ca3ae-c0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_6ca3ae-c0{position:relative;}.kadence-column15891_6ca3ae-c0, .kt-inside-inner-col > .kadence-column15891_6ca3ae-c0:not(.specificity){margin-top:0%;margin-right:var(--global-kb-spacing-5xl, 10rem);margin-bottom:0%;margin-left:var(--global-kb-spacing-5xl, 10rem);}@media all and (max-width: 1024px){.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{border-right:15px solid var(--global-palette3, #1A202C);border-bottom:15px solid var(--global-palette3, #1A202C);border-left:0px solid #302e2e;flex-direction:column;justify-content:space-around;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_6ca3ae-c0{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_6ca3ae-c0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}}@media all and (max-width: 767px){.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{border-right:15px solid var(--global-palette3, #1A202C);border-bottom:15px solid var(--global-palette3, #1A202C);border-left:0px solid #302e2e;flex-direction:column;justify-content:space-around;}.kt-row-column-wrap > .kadence-column15891_6ca3ae-c0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_6ca3ae-c0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_6ca3ae-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}.kadence-column15891_6ca3ae-c0, .kt-inside-inner-col > .kadence-column15891_6ca3ae-c0:not(.specificity){margin-right:var(--global-kb-spacing-xxs, 0.5rem);margin-left:var(--global-kb-spacing-xxs, 0.5rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_6ca3ae-c0\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size\">Aparece el \u00abbloqueo de identificaci\u00f3n de llamada\u00bb.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Uso de bases de datos centralizadas (CNAM) para a\u00f1adir un nombre al n\u00famero<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_6b8982-cf, .wp-block-kadence-advancedheading.kt-adv-heading15891_6b8982-cf[data-kb-block=\"kb-adv-heading15891_6b8982-cf\"]{max-width:350px;margin-right:0px;margin-left:auto;padding-bottom:var(--global-kb-spacing-xs, 1rem);text-align:right;line-height:1;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading15891_6b8982-cf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_6b8982-cf[data-kb-block=\"kb-adv-heading15891_6b8982-cf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_6b8982-cf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_6b8982-cf[data-kb-block=\"kb-adv-heading15891_6b8982-cf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading15891_6b8982-cf wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading15891_6b8982-cf\">2010<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{display:flex;}.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{border-left:15px solid var(--global-palette3, #1A202C);}.kadence-column15891_5b34c5-56 > .kt-inside-inner-col,.kadence-column15891_5b34c5-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}.kadence-column15891_5b34c5-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_5b34c5-56{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_5b34c5-56{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}.kadence-column15891_5b34c5-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_5b34c5-56{position:relative;}.kadence-column15891_5b34c5-56, .kt-inside-inner-col > .kadence-column15891_5b34c5-56:not(.specificity){margin-top:0%;margin-right:var(--global-kb-spacing-5xl, 10rem);margin-bottom:0%;margin-left:var(--global-kb-spacing-5xl, 10rem);}@media all and (max-width: 1024px){.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{border-left:15px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:space-evenly;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_5b34c5-56{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_5b34c5-56{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}}@media all and (max-width: 767px){.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{border-left:15px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:space-evenly;}.kt-row-column-wrap > .kadence-column15891_5b34c5-56{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_5b34c5-56{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_5b34c5-56 > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}.kadence-column15891_5b34c5-56, .kt-inside-inner-col > .kadence-column15891_5b34c5-56:not(.specificity){margin-right:var(--global-kb-spacing-xxs, 0.5rem);margin-left:var(--global-kb-spacing-xxs, 0.5rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_5b34c5-56\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-right has--font-size\">eCNAM amplia las capacidades del CNAME (permite incluir logo y otra info)<\/p>\n\n\n\n<p>Popularizaci\u00f3n de soluciones Antispam (Hiya, Truecaller&#8230;)<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{display:flex;}.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{border-bottom:15px solid var(--global-palette3, #1A202C);border-left:15px solid var(--global-palette3, #1A202C);}.kadence-column15891_eb689c-e9 > .kt-inside-inner-col,.kadence-column15891_eb689c-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}.kadence-column15891_eb689c-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_eb689c-e9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_eb689c-e9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}.kadence-column15891_eb689c-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_eb689c-e9{position:relative;}.kadence-column15891_eb689c-e9, .kt-inside-inner-col > .kadence-column15891_eb689c-e9:not(.specificity){margin-top:0%;margin-right:var(--global-kb-spacing-5xl, 10rem);margin-bottom:0%;margin-left:var(--global-kb-spacing-5xl, 10rem);}@media all and (max-width: 1024px){.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{border-bottom:15px solid var(--global-palette3, #1A202C);border-left:15px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:space-evenly;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_eb689c-e9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_eb689c-e9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}}@media all and (max-width: 767px){.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{border-bottom:15px solid var(--global-palette3, #1A202C);border-left:15px solid var(--global-palette3, #1A202C);flex-direction:column;justify-content:space-evenly;}.kt-row-column-wrap > .kadence-column15891_eb689c-e9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_eb689c-e9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_eb689c-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:space-evenly;}.kadence-column15891_eb689c-e9, .kt-inside-inner-col > .kadence-column15891_eb689c-e9:not(.specificity){margin-right:var(--global-kb-spacing-xxs, 0.5rem);margin-left:var(--global-kb-spacing-xxs, 0.5rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_eb689c-e9\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size\">CPaaS y SDKs<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_8ec973-86, .wp-block-kadence-advancedheading.kt-adv-heading15891_8ec973-86[data-kb-block=\"kb-adv-heading15891_8ec973-86\"]{max-width:350px;padding-bottom:var(--global-kb-spacing-xs, 1rem);line-height:1;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading15891_8ec973-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_8ec973-86[data-kb-block=\"kb-adv-heading15891_8ec973-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_8ec973-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_8ec973-86[data-kb-block=\"kb-adv-heading15891_8ec973-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading15891_8ec973-86 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading15891_8ec973-86\">2020<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_77cc26-dc > .kt-inside-inner-col{display:flex;}.kadence-column15891_77cc26-dc > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column15891_77cc26-dc > .kt-inside-inner-col{border-right:15px solid var(--global-palette3, #1A202C);border-bottom:15px solid var(--global-palette3, #1A202C);border-left:0px solid #302e2e;}.kadence-column15891_77cc26-dc > .kt-inside-inner-col,.kadence-column15891_77cc26-dc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_77cc26-dc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_77cc26-dc > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}.kadence-column15891_77cc26-dc > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_77cc26-dc{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_77cc26-dc{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_77cc26-dc > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}.kadence-column15891_77cc26-dc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_77cc26-dc{position:relative;}.kadence-column15891_77cc26-dc, .kt-inside-inner-col > .kadence-column15891_77cc26-dc:not(.specificity){margin-top:0%;margin-right:var(--global-kb-spacing-5xl, 10rem);margin-bottom:0%;margin-left:var(--global-kb-spacing-5xl, 10rem);}@media all and (max-width: 1024px){.kadence-column15891_77cc26-dc > .kt-inside-inner-col{border-right:15px solid var(--global-palette3, #1A202C);border-bottom:15px solid var(--global-palette3, #1A202C);border-left:0px solid #302e2e;flex-direction:column;justify-content:space-around;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_77cc26-dc{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_77cc26-dc{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_77cc26-dc > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}}@media all and (max-width: 767px){.kadence-column15891_77cc26-dc > .kt-inside-inner-col{border-right:15px solid var(--global-palette3, #1A202C);border-bottom:15px solid var(--global-palette3, #1A202C);border-left:0px solid #302e2e;flex-direction:column;justify-content:space-around;}.kt-row-column-wrap > .kadence-column15891_77cc26-dc{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_77cc26-dc{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_77cc26-dc > .kt-inside-inner-col{flex-direction:column;justify-content:space-around;}.kadence-column15891_77cc26-dc, .kt-inside-inner-col > .kadence-column15891_77cc26-dc:not(.specificity){margin-right:var(--global-kb-spacing-xxs, 0.5rem);margin-left:var(--global-kb-spacing-xxs, 0.5rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_77cc26-dc\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size\">RCD (Rich Call Data)<\/p>\n\n\n\n<p class=\"has-text-align-right\">APIS de Operador (CAMARA)<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_f4b08c-89, .wp-block-kadence-advancedheading.kt-adv-heading15891_f4b08c-89[data-kb-block=\"kb-adv-heading15891_f4b08c-89\"]{max-width:350px;margin-right:0px;margin-left:auto;padding-bottom:var(--global-kb-spacing-xs, 1rem);text-align:right;line-height:1;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading15891_f4b08c-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_f4b08c-89[data-kb-block=\"kb-adv-heading15891_f4b08c-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_f4b08c-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_f4b08c-89[data-kb-block=\"kb-adv-heading15891_f4b08c-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading15891_f4b08c-89 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading15891_f4b08c-89\">2025<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btnsbutton-one-9{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btnsbutton-one-9 .kt-button{font-weight:normal;font-style:normal;}.kt-btnsbutton-one-9 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-9 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-9 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-9 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-9 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-9 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-9 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btnsbutton-one-9 kb-show-more-buttons\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn15891_3c12f4-32.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn15891_3c12f4-32.kb-button{background:var(--global-palette3, #1A202C);}<\/style><button class=\"kb-button kt-button button kb-btn15891_3c12f4-32 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Ver Timeline<\/span><\/button>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn15891_6a0677-38.kb-button{width:initial;}<\/style><button class=\"kb-button kt-button button kb-btn15891_6a0677-38 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Show Less<\/span><\/button><\/div>\n<\/div>\n\n\n<style>.kb-row-layout-id15891_00304c-84 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_00304c-84 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_00304c-84 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_00304c-84 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id15891_00304c-84{z-index:5;position:relative;}@media all and (max-width: 1024px){.kb-row-layout-id15891_00304c-84 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_00304c-84 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_00304c-84 alignfull has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column15891_8914e7-78 > .kt-inside-inner-col,.kadence-column15891_8914e7-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_8914e7-78 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_8914e7-78 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_8914e7-78 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_8914e7-78 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_8914e7-78{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_8914e7-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_8914e7-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_8914e7-78\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-15891_fb565b-64 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-15891_fb565b-64 .kt-divider{border-top-width:4px;border-top-color:var(--global-palette6, #718096);width:40px;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-15891_fb565b-64\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_47e15f-7b, .wp-block-kadence-advancedheading.kt-adv-heading15891_47e15f-7b[data-kb-block=\"kb-adv-heading15891_47e15f-7b\"]{padding-top:var(--global-kb-spacing-md, 2rem);margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_47e15f-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_47e15f-7b[data-kb-block=\"kb-adv-heading15891_47e15f-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_47e15f-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_47e15f-7b[data-kb-block=\"kb-adv-heading15891_47e15f-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading15891_47e15f-7b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15891_47e15f-7b\">Tecnolog\u00edas para branded calling<\/h3>\n\n\n<style>.kt-svg-icons15891_e7dbe6-93 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons15891_e7dbe6-93{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons15891_e7dbe6-93 alignnone\"><style>.kt-svg-item-15891_163d0b-f4 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-15891_163d0b-f4 .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);font-size:86px;margin-top:30px;margin-bottom:-80px;}.kt-svg-item-15891_163d0b-f4:hover .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-15891_163d0b-f4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-down\"><svg viewBox=\"0 0 320 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15891_2d34d1-83 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_2d34d1-83 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_2d34d1-83 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id15891_2d34d1-83 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_2d34d1-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_2d34d1-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_2d34d1-83 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_ebb8e6-39 > .kt-inside-inner-col,.kadence-column15891_ebb8e6-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_ebb8e6-39 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_ebb8e6-39 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_ebb8e6-39 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_ebb8e6-39 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_ebb8e6-39{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_ebb8e6-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_ebb8e6-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_ebb8e6-39\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-como-funcionan-las-llamadas-de-marca-estrategias-tecnologicas-de-branded-calling\">C\u00f3mo Funcionan las Llamadas de Marca: Estrategias tecnol\u00f3gicas de Branded Calling<\/h2>\n\n\n\n<p>Existen diferentes frameworks y arquitecturas que comparten el objetivo de presentar una informaci\u00f3n de marca al usuario receptor de la llamada. C\u00f3mo hemos visto, en el <a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/15\/breve-historia-de-la-identificacion-de-llamadas-telefonicas\/\">recorrido hist\u00f3rico<\/a>, diferentes soluciones tecnol\u00f3gicas se han ido superponiendo a lo largo del tiempo. En la actualidad conviven diferentes soluciones que van desde la simple presentaci\u00f3n del n\u00famero de la llamada, hasta la presentaci\u00f3n de una pantalla con informaci\u00f3n de multiples or\u00edgenes como: logotipo, motivo de la llamada, nombre del llamante, verificaci\u00f3n del origen de la llamada (attestation) por parte del operador de origen.<\/p>\n\n\n\n<p>Dado que la presentaci\u00f3n de la informaci\u00f3n viene dada por el sistema operativo de los terminales de destino. Las mayores diferencias las encontramos en los pasos anteriores de la<a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/13\/branded-calling-workflow\/\"> cadena de valor,<\/a> en especial en los procesos de verificaci\u00f3n y autenticaci\u00f3n.<\/p>\n\n\n\n<p>Adem\u00e1s del componente tecnol\u00f3gico, una de las diferencias clave entre las diferentes arquitecturas es la participaci\u00f3n de diferentes actores en el ecosistema. Mientras algunas involucran al operador originante, operador terminante, entidades certificadoras, proveedores de branded calling, etc\u2026 otras apenas involucran al operador terminante y a un proveedor de servicios de branding; o se saltan el operador de origen partiendo de la red empresarial y llevando la info directamente hasta el operador terminante a trav\u00e9s de un tercero que ofrece el servicio de branded calling.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_5fd4d9-99 > .kt-inside-inner-col,.kadence-column15891_5fd4d9-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_5fd4d9-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_5fd4d9-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_5fd4d9-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_5fd4d9-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_5fd4d9-99{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_5fd4d9-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_5fd4d9-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_5fd4d9-99\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_192d2b-ea > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_192d2b-ea > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_192d2b-ea > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_192d2b-ea > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_192d2b-ea > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_192d2b-ea > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_192d2b-ea alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_6f586c-e4 > .kt-inside-inner-col,.kadence-column15891_6f586c-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_6f586c-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_6f586c-e4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_6f586c-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_6f586c-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_6f586c-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_6f586c-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_6f586c-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_6f586c-e4\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/branded-calling-workflow-1024x683.jpg\" alt=\"\" class=\"wp-image-16195\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/branded-calling-workflow-1024x683.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/branded-calling-workflow-300x200.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/branded-calling-workflow-768x512.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/branded-calling-workflow-1536x1025.jpg 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/branded-calling-workflow.jpg 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-branded-calling-cadena-de-valor\">Branded Calling | Cadena de valor<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/13\/branded-calling-workflow\/\">Saber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_321582-3a, .wp-block-kadence-advancedheading.kt-adv-heading15891_321582-3a[data-kb-block=\"kb-adv-heading15891_321582-3a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_321582-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_321582-3a[data-kb-block=\"kb-adv-heading15891_321582-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_321582-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_321582-3a[data-kb-block=\"kb-adv-heading15891_321582-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading15891_321582-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15891_321582-3a\">Transmisi\u00f3n de caller ID v\u00eda FSK\/DTMF (entornos anal\u00f3gicos)<\/h3>\n\n\n<style>.kb-row-layout-id15891_d09fad-a5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_d09fad-a5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_d09fad-a5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15891_d09fad-a5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_d09fad-a5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_d09fad-a5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_d09fad-a5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_bf28e3-6f > .kt-inside-inner-col,.kadence-column15891_bf28e3-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_bf28e3-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_bf28e3-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_bf28e3-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_bf28e3-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_bf28e3-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_bf28e3-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_bf28e3-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_bf28e3-6f\"><div class=\"kt-inside-inner-col\">\n<p>Quiz\u00e1s no podamos hablar propiamente de branded calls ya que la transmisi\u00f3n de <strong>caller ID<\/strong> v\u00eda FSK (Frequency-Shift Keying) o v\u00eda DTMF (Dual-Tone Multi-Frequency) es m\u00e1s limitado, en el caso de hacerlo v\u00eda DTMF s\u00f3lo va a mostrar el n\u00famero de tel\u00e9fono del llamante, y en el caso del FSK podr\u00eda mostar un nombre tambi\u00e9n. Pero considerarlo un precursor necesario no es descabellado, al fin y al cabo cubre de alguna manera la necesidad de filtrar las llamadas que el destinatario desea atender.&nbsp;<\/p>\n\n\n\n<p>El servicio de identificaci\u00f3n de llamadas depende de que el tel\u00e9fono (es decir el propio terminal o interfaz del usuario) admita estos formatos de transmisi\u00f3n de datos. Tambi\u00e9n depende de que el usuario est\u00e9 suscrito al servicio de identificaci\u00f3n de llamadas que pueda ofrecer el operador.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_2dcc28-76 > .kt-inside-inner-col,.kadence-column15891_2dcc28-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_2dcc28-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_2dcc28-76 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_2dcc28-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_2dcc28-76 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_2dcc28-76{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_2dcc28-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_2dcc28-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_2dcc28-76\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.researchgate.net\/profile\/Zoubir-Hamici\/publication\/239926931\/figure\/fig9\/AS:668352942993428@1536359167985\/Transmission-of-Caller-ID-between-the-first-and-second-ring-Real-signal-from-Jordan.ppm\" alt=\"Transmission of Caller ID between the first and second ring. Real signal from Jordan Telecom\"\/><figcaption class=\"wp-element-caption\">Transmisi\u00f3n del identificador de llamadas entre el primer y el segundo tono (fuente: <a href=\"https:\/\/www.researchgate.net\/figure\/Transmission-of-Caller-ID-between-the-first-and-second-ring-Real-signal-from-Jordan_fig9_239926931\">ResearchGate<\/a>)<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-transmision-de-caller-id-via-sip-voip\">Transmisi\u00f3n de caller ID v\u00eda SIP (VoIP)<\/h3>\n\n\n\n<p>Para la identificaci\u00f3n de llamadas en entornos VoIP se utilizan una serie de <a href=\"https:\/\/www.quobis.com\/es\/2022\/10\/07\/el-protocolo-sip-cumple-20-anos\/\">cabeceras SIP,<\/a> en el mensaje <a href=\"https:\/\/transnexus.com\/whitepapers\/sip-invite-header-fields\/\">SIP INVITE<\/a> (la solicitud <a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/05\/anatomia-de-un-jwt-passport-con-rcd-header-payload-y-signature\/#h-que-forma-tiene-una-jwt-passport\">SIP INVITE<\/a> es el mensaje que env\u00eda la parte llamante, invitando al destinatario a una sesi\u00f3n).<\/p>\n\n\n<style>.kb-row-layout-id15891_0dd249-d9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_0dd249-d9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_0dd249-d9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_0dd249-d9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_0dd249-d9 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_0dd249-d9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_0dd249-d9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_d4a2ec-0c > .kt-inside-inner-col,.kadence-column15891_d4a2ec-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_d4a2ec-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_d4a2ec-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_d4a2ec-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_d4a2ec-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_d4a2ec-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_d4a2ec-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_d4a2ec-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_d4a2ec-0c\"><div class=\"kt-inside-inner-col\">\n<pre class=\"wp-block-code\"><code>INVITE sip:+14085551212@gw.pstn.net SIP\/2.0\n   Via: SIP\/2.0\/TCP useragent.cisco.com;branch=z9hG4bK-124\n   Via: SIP\/2.0\/TCP proxy.cisco.com;branch=z9hG4bK-abc\n   Via: SIP\/2.0\/TCP proxy.pstn.net;branch=z9hG4bK-a1b2\n   To: &lt;sip:+14085551212@cisco.com&gt;\n   From: \"Anonymous\" &lt;sip:anonymous@anonymous.invalid&gt;;tag=9802748\n   Call-ID: 245780247857024504\n   CSeq: 2 INVITE\n   Max-Forwards: 68\n   P-Asserted-Identity: \"Cullen Jennings\" &lt;sip:fluffy@cisco.com&gt;\n   P-Asserted-Identity: tel:+14085264000\n   Privacy: id\n\n\nIETF RFC3325 \n<\/code><\/pre>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_806cef-23 > .kt-inside-inner-col,.kadence-column15891_806cef-23 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_806cef-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_806cef-23 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_806cef-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_806cef-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_806cef-23{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_806cef-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_806cef-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_806cef-23\"><div class=\"kt-inside-inner-col\">\n<p>El nombre de la persona que llama, para llamadas entrantes, se toma del nombre suministrado con los siguientes encabezados, en orden de prioridad, empezando por el de mayor prioridad:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>P-Preferred-Identity User (PPI)<\/li>\n\n\n\n<li>P-Asserted-Identity User (PAI)<\/li>\n\n\n\n<li>Remote-Party-Id User (Remote Party ID)<\/li>\n\n\n\n<li>FROM User (Contact)<\/li>\n<\/ol>\n\n\n\n<p>Por ejemplo, cuando tanto el encabezado FROM User como el encabezado PAI est\u00e1n presentes en SIP INVITE, el encabezado PAI tiene prioridad y se muestra como el n\u00famero de identificaci\u00f3n de llamada debido a su mayor prioridad.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-manipulacion-del-caller-id-display\">Manipulaci\u00f3n del Caller ID Display<\/h4>\n\n\n\n<p>La modificaci\u00f3n de los mensajes SIP puede ser leg\u00edtima o ileg\u00edtima. El hecho de que estamos hablando de software, permite escalar y automatizar el proceso de manipulaci\u00f3n del caller ID, y ejecutar ataques masivos y sofisticados.<\/p>\n\n\n\n<p>Un ejemplo de <strong>manipulaci\u00f3n del caller ID leg\u00edtima<\/strong> sucede cuando un equipo local (como una PBX) y un proveedor de servicios de telefon\u00eda utilizan un formato diferente para la numeraci\u00f3n. En este caso un operador podr\u00eda utilizar el formato E.164, siguiendo el plan de numeraci\u00f3n internacional, mientras que la red local podr\u00eda utilizar otro formato de numeraci\u00f3n.<\/p>\n\n\n\n<p>Esta misma flexibilidad, abre la puerta a que un actor malicioso, modifique la informaci\u00f3n del llamante (spoofing) para suplantar la identidad de una entidad (un banco por ejemplo) con la finalidad de realizar estafas telef\u00f3nicas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has--font-size\" id=\"h-identificacion-de-llamadas-mediante-cnam-ecnam\">Identificaci\u00f3n de llamadas mediante CNAM \/ eCNAM<\/h3>\n\n\n\n<p>CNAM es la primera aproximaci\u00f3n moderna a las branded calls, ya que implica un intento consciente de presentar a la marca ante un cliente con finalidad de branding (mejorar la percepci\u00f3n de la marca, generar diferenciaci\u00f3n, etc), aunque a nivel t\u00e9cnico existen importantes diferencias con alternativas m\u00e1s actuales como las apoyadas en RCD.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/09\/22\/identificacion-de-llamadas-mediante-cnam\/\">CNAM significa <strong>Caller ID Name<\/strong><\/a>, literalmente muestra un nombre para identificar la llamada junto al n\u00famero de tel\u00e9fono. Para las empresas, CNAM \u201cgarantiza\u201d que el nombre de su marca se muestre correctamente a sus clientes. Esta transparencia reduce la posibilidad de que el mensaje sea marcado como spam. Esto es especialmente importante para empresas que dependen de la llamadas salientes para ventas, soporte o atenci\u00f3n al cliente.<br><\/p>\n\n\n\n<p>El CNAM de un n\u00famero, puede representar una cadena de caracteres limitada (de unos 15 en el caso de CNAM y unos 35 en eCNAM), y se presenta en letras may\u00fasculas como una pr\u00e1ctica generalizada en la industria. Otras condiciones del CNAM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No puede comenzar con un n\u00famero, debe comenzar con una letra.<\/li>\n\n\n\n<li>S\u00f3lo puede contener letras, n\u00fameros, puntos, comas y espacios.<\/li>\n\n\n\n<li>Debe ser un nombre o valor \u00fanico, no puede ser un valor gen\u00e9rico como ciudad o estado.<\/li>\n<\/ul>\n\n\n\n<p>El CNAM est\u00e1 disponible en Estados Unidos y con algunas limitaciones en Canad\u00e1 Puerto Rico.&nbsp; Puede requerir que el destinatario tenga habilitados los servicios de CNAM en su plan telef\u00f3nico, lo cual puede implicar el cobro de una tarifa por este servicio en las llamadas entrantes.<\/p>\n\n\n\n<p>Para mostrar el nombre asignado al n\u00famero de tel\u00e9fono del que llama, el <strong>operador de destino <\/strong>debe realizar consultas a unas bases de datos que contienen esas entradas de datos CNAM. Esas bases de datos se conocen como repositorios CNAM, y en conjunto (ya que existe una amplia oferta de proveedores de este servicio) como <a href=\"https:\/\/www.globalnetcommunications.com\/about.html\">LIDB<\/a> (Line Information Database ).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-que-evolucion-propone-el-enhaced-cnam\">\u00bfQu\u00e9 evoluci\u00f3n propone el enhaced CNAM?<\/h4>\n\n\n<style>.kb-row-layout-id15891_042136-47 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_042136-47 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_042136-47 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_042136-47 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_042136-47 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_042136-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_042136-47 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_f14c0f-d8 > .kt-inside-inner-col,.kadence-column15891_f14c0f-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_f14c0f-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_f14c0f-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_f14c0f-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_f14c0f-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_f14c0f-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_f14c0f-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_f14c0f-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_f14c0f-d8\"><div class=\"kt-inside-inner-col\">\n<p>Seg\u00fan la Federal Communications Commission (FCC), el eCNAM ayudar\u00e1 a los usuarios a gestionar sus llamadas proporcion\u00e1ndoles informaci\u00f3n adicional m\u00e1s all\u00e1 de un \u201cnombre\u201d.<\/p>\n\n\n\n<p>El eCNAM, es un est\u00e1ndar Americano (ATIS-1000067.2015) que&nbsp; aprovecha las capacidades de las redes IP NGN para ofrecer mayor nivel de informaci\u00f3n sobre el origen de la llamada. Proporciona un nombre completo (de hasta 35 caracteres) y puede a\u00f1adir informaci\u00f3n adicional sobre la persona que llama los encabezados SIP de informaci\u00f3n de la llamada. Esa informaci\u00f3n adicional, se obtiene de bases de datos autorizadas que pueden aportar informaci\u00f3n sobre si se trata de spam o robocalls o su origen no es fiable.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_385bfc-ad > .kt-inside-inner-col,.kadence-column15891_385bfc-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_385bfc-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_385bfc-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_385bfc-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_385bfc-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_385bfc-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_385bfc-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_385bfc-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_385bfc-ad\"><div class=\"kt-inside-inner-col\"><style>.kb-image15891_c634ac-97.kb-image-is-ratio-size, .kb-image15891_c634ac-97 .kb-image-is-ratio-size{max-width:550px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15891_c634ac-97.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15891_c634ac-97 .kb-image-is-ratio-size{align-self:unset;}.kb-image15891_c634ac-97 figure{max-width:550px;}.kb-image15891_c634ac-97 .image-is-svg, .kb-image15891_c634ac-97 .image-is-svg img{width:100%;}.kb-image15891_c634ac-97 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15891_c634ac-97\"><figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/eCNAME-768x768.jpg\" alt=\"\" class=\"kb-img wp-image-15901\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/eCNAME-768x768.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/eCNAME-300x300.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/eCNAME-1024x1024.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/eCNAME-150x150.jpg 150w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/eCNAME.jpg 1029w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has--font-size\" id=\"h-bases-de-datos-reputacionales-y-aplicaciones-antispam\">Bases de datos reputacionales y aplicaciones antispam<\/h3>\n\n\n<style>.kb-row-layout-id15891_643c30-ac > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_643c30-ac > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_643c30-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_643c30-ac > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_643c30-ac > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_643c30-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_643c30-ac alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_b26a2f-2b > .kt-inside-inner-col,.kadence-column15891_b26a2f-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_b26a2f-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_b26a2f-2b > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_b26a2f-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_b26a2f-2b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_b26a2f-2b{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_b26a2f-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_b26a2f-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_b26a2f-2b\"><div class=\"kt-inside-inner-col\">\n<p>Las aplicaciones antispam como Hiya, Truecaller o similares han aprovechado las capacidades t\u00e9cnicas de los smartphones para ofrecer una de las primeras experiencias enriquecidas de branded calling a los usuarios, bajo el pretexto de la lucha contra el spam telef\u00f3nico y los fraudes por ese mismo medio. <\/p>\n\n\n\n<p>B\u00e1sicamente se trata de aplicaciones que el usuario (destinatario) instala en su terminal, con permisos para interactuar con las llamadas en curso e incluso bloquearlas si cumplen determinados criterios de exclusi\u00f3n. Los procesos de filtrado, etiquetado e identificaci\u00f3n del llamante se reparten entre el dispositivo del usuario y los servicios en la nube del proveedor de estas soluciones, sin interactuar con los operadores participantes en la llamada. <br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_3fc3fb-70 > .kt-inside-inner-col,.kadence-column15891_3fc3fb-70 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_3fc3fb-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_3fc3fb-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_3fc3fb-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_3fc3fb-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_3fc3fb-70{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_3fc3fb-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_3fc3fb-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_3fc3fb-70\"><div class=\"kt-inside-inner-col\"><style>.kb-image15891_4c5e9b-f1.kb-image-is-ratio-size, .kb-image15891_4c5e9b-f1 .kb-image-is-ratio-size{max-width:550px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15891_4c5e9b-f1.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15891_4c5e9b-f1 .kb-image-is-ratio-size{align-self:unset;}.kb-image15891_4c5e9b-f1 figure{max-width:550px;}.kb-image15891_4c5e9b-f1 .image-is-svg, .kb-image15891_4c5e9b-f1 .image-is-svg img{width:100%;}.kb-image15891_4c5e9b-f1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15891_4c5e9b-f1\"><figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Reputational-db-768x768.jpg\" alt=\"\" class=\"kb-img wp-image-15904\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Reputational-db-768x768.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Reputational-db-300x300.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Reputational-db-150x150.jpg 150w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/Reputational-db.jpg 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aplicaciones-antispam-y-fabricantes-de-terminales\">Aplicaciones antispam y fabricantes de terminales<\/h3>\n\n\n\n<p>Impulsadas por el gran inter\u00e9s existente en la lucha contra el spam y fraude telef\u00f3nico, estos servicios se han expandido notablemente, tomando posiciones de gran influencia en la industria. Por ejemplo, hemos visto c\u00f3mo algunos fabricantes llegan a acuerdos con ellos para ofrecerlo de serie en sus distribuciones de Android (i.e. <a href=\"https:\/\/es.hiya.com\/customer-stories\/samsung-smart-call\">Samsung Smart Call<\/a>); tambi\u00e9n ha su favor, Apple ha expuesto nuevas capacidades para estas aplicaciones (i.e. <a href=\"https:\/\/developer.apple.com\/documentation\/identitylookup\/getting-up-to-date-calling-and-blocking-information-for-your-app\">Live Caller ID lookup<\/a>) o incluso como Google abandon\u00f3 su propia soluci\u00f3n en 2023 (<a href=\"http:\/\/Google Verified Calls\">Google Verified Calls<\/a>) dejandoles el terreno despejado a estos proveedores de servicios de identificaci\u00f3n, para centrarse como fabricantes de dispositivos en otras estrategias de mejora de la experiencia telef\u00f3nica como aquellas soluciones de <a href=\"https:\/\/blog.google\/products\/pixel\/pixel-call-assist-call-notes-tips\/\">call screening<\/a> basadas en IA..<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bases-de-datos-reputacionales-y-soluciones-antispam-en-redes-de-operador\">Bases de datos reputacionales y soluciones antispam en redes de operador<\/h3>\n\n\n\n<p>Las nuevas regulaci\u00f3n ponen cada vez m\u00e1s presi\u00f3n sobre los hombros de los operadores, que deben ser proactivos a la hora de frenar el spam y el fraude telef\u00f3nico en sus redes. En este contexto, las herramientas anal\u00edticas de estas soluciones  y la propia inteligencia acumulada tiene aplicaciones directas en las redes de los operadores.<\/p>\n\n\n\n<p>En la actualidad, algunos de estos proveedores est\u00e1n integr\u00e1ndose en ecosistemas de branded calling de la industria de telecomunicaciones como <a href=\"https:\/\/brandedcallingid.com\/authorized-partners\/\">Branded Call ID<\/a>, para integrarse como onboarding agentes, aportando su experiencia tanto en la provisi\u00f3n de contenidos enriquecidos junto a las marcas. <\/p>\n\n\n<style>.kb-row-layout-id15891_26fb10-ac > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id15891_26fb10-ac > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id15891_26fb10-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_26fb10-ac > .kt-row-layout-overlay{opacity:1;}@media all and (max-width: 1024px){.kb-row-layout-id15891_26fb10-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_26fb10-ac > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_26fb10-ac alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column15891_a35982-13 > .kt-inside-inner-col{display:flex;}.kadence-column15891_a35982-13 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column15891_a35982-13 > .kt-inside-inner-col{min-height:300px;}.kadence-column15891_a35982-13 > .kt-inside-inner-col,.kadence-column15891_a35982-13 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column15891_a35982-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_a35982-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_a35982-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_a35982-13{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a35982-13{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a35982-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_a35982-13 > .kt-inside-inner-col{background-color:var(--global-palette1, #3182CE);}.kadence-column15891_a35982-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_a35982-13{z-index:100;position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_a35982-13{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a35982-13{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a35982-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column15891_a35982-13{text-align:center;}}@media all and (max-width: 1024px){.kadence-column15891_a35982-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_a35982-13 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);min-height:300px;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column15891_a35982-13{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a35982-13{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a35982-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_a35982-13 kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_407924-c3 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id15891_407924-c3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id15891_407924-c3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_407924-c3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_407924-c3 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_407924-c3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_407924-c3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column15891_3d36e9-2f > .kt-inside-inner-col,.kadence-column15891_3d36e9-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_3d36e9-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_3d36e9-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_3d36e9-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_3d36e9-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_3d36e9-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_3d36e9-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_3d36e9-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_3d36e9-2f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15891_9c12a2-d8, .wp-block-kadence-advancedheading.kt-adv-heading15891_9c12a2-d8[data-kb-block=\"kb-adv-heading15891_9c12a2-d8\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-lg, 3rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_9c12a2-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_9c12a2-d8[data-kb-block=\"kb-adv-heading15891_9c12a2-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_9c12a2-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_9c12a2-d8[data-kb-block=\"kb-adv-heading15891_9c12a2-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading15891_9c12a2-d8, .wp-block-kadence-advancedheading.kt-adv-heading15891_9c12a2-d8[data-kb-block=\"kb-adv-heading15891_9c12a2-d8\"]{font-size:var(--global-kb-font-size-lg, 2rem);text-align:left!important;}}<\/style>\n<h4 class=\"kt-adv-heading15891_9c12a2-d8 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_9c12a2-d8\">Quobis Caller Score<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_7226b3-82, .wp-block-kadence-advancedheading.kt-adv-heading15891_7226b3-82[data-kb-block=\"kb-adv-heading15891_7226b3-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_7226b3-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_7226b3-82[data-kb-block=\"kb-adv-heading15891_7226b3-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_7226b3-82 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_7226b3-82[data-kb-block=\"kb-adv-heading15891_7226b3-82\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading15891_7226b3-82, .wp-block-kadence-advancedheading.kt-adv-heading15891_7226b3-82[data-kb-block=\"kb-adv-heading15891_7226b3-82\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading15891_7226b3-82 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_7226b3-82\">Soluci\u00f3n de clase operador con la que evaluar en tiempo real el riesgo de cada llamada.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns15891_c4384d-2e{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns15891_c4384d-2e .kt-button{font-weight:normal;font-style:normal;}.kt-btns15891_c4384d-2e .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns15891_c4384d-2e .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns15891_c4384d-2e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_c4384d-2e .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns15891_c4384d-2e .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns15891_c4384d-2e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_c4384d-2e .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns15891_c4384d-2e{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns15891_c4384d-2e\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn15891_952978-e5.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn15891_952978-e5.kb-button{color:var(--global-palette1, #3182CE);background:var(--global-palette9, #ffffff);font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:1px;text-transform:uppercase;}<\/style><a class=\"kb-button kt-button button kb-btn15891_952978-e5 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.quobis.com\/es\/contact-sales\/\"><span class=\"kt-btn-inner-text\">Quiero saber m\u00e1s<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_cfb371-c1 > .kt-inside-inner-col,.kadence-column15891_cfb371-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_cfb371-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_cfb371-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_cfb371-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_cfb371-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_cfb371-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_cfb371-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_cfb371-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_cfb371-c1\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-score-1024x1024.png\" alt=\"\" class=\"wp-image-15907\" style=\"width:300px\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-score-1024x1024.png 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-score-300x300.png 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-score-150x150.png 150w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-score-768x768.png 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/caller-score.png 1029w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15891_9205ff-32 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_9205ff-32 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_9205ff-32 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_9205ff-32 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_9205ff-32 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_9205ff-32 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_9205ff-32 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_59b742-e5 > .kt-inside-inner-col,.kadence-column15891_59b742-e5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_59b742-e5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_59b742-e5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_59b742-e5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_59b742-e5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_59b742-e5{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_59b742-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_59b742-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_59b742-e5\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has--font-size\" id=\"h-branded-calls-mediante-rich-call-data-rcd-sobre-stir-shaken\">Branded calls mediante Rich Call Data (RCD) sobre STIR\/Shaken:<\/h3>\n\n\n\n<p>Podemos definir esta soluci\u00f3n, como la primera de red de operador en ofrecer branded calls, sin necesidad de aplicaciones de terceros en los terminales. Ahora bien, es una tecnolog\u00eda dise\u00f1ada para correr sobre redes IP, lo que deja fuera de juego a llamadas cursadas a trav\u00e9s de redes legacy (aunque hay sobre la mesa algunas soluciones out-of- band para hacer compatibles redes tradicionales con branded calls, la realidad es que a\u00f1aden m\u00e1s complejidad t\u00e9cnica a un proceso ya de por s\u00ed bastante intrincado).<\/p>\n\n\n\n<p>Simplificando mucho la explicaci\u00f3n, a modo de introducci\u00f3n podemos decir que STIR\/SHAKEN nos indica si el origen de la llamada ha sido verificado por el proveedor de servicios originante, mientras que RCD (Rich Call Data) permite adjuntar y entregar informaci\u00f3n adicional, como el nombre o logotipo de la empresa que realiza la llamada, desde una fuente confiable.<\/p>\n\n\n\n<p>Por lo tanto esta combinaci\u00f3n de STIR\/SHAKEN y sus est\u00e1ndares con su extensi\u00f3n RCD (opcional, ya que se puede usar STIR\/SHAKEN sin RCD), nos aporta una mayor seguridad y una experiencia de uso m\u00e1s completa en el proceso de llamada.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_c1deb8-22 > .kt-inside-inner-col,.kadence-column15891_c1deb8-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_c1deb8-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_c1deb8-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_c1deb8-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_c1deb8-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_c1deb8-22{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_c1deb8-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_c1deb8-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_c1deb8-22\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_5ca480-3e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_5ca480-3e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_5ca480-3e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_5ca480-3e > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_5ca480-3e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_5ca480-3e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_5ca480-3e alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_697015-f7 > .kt-inside-inner-col,.kadence-column15891_697015-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_697015-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_697015-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_697015-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_697015-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_697015-f7{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_697015-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_697015-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_697015-f7\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/rich-call-dataembeded-communications-1024x683.webp\" alt=\"\" class=\"wp-image-16155\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/rich-call-dataembeded-communications-1024x683.webp 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/rich-call-dataembeded-communications-300x200.webp 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/rich-call-dataembeded-communications-768x512.webp 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/rich-call-dataembeded-communications-1536x1025.webp 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/rich-call-dataembeded-communications.webp 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rich-call-data-en-stir-shaken\"><a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/30\/branded-calls-mediante-rich-call-data-rcd-sobre-stir-shaken\/\">Rich Call Data en STIR\/Shaken<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/13\/branded-calling-workflow\/\">S<\/a><a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/30\/branded-calls-mediante-rich-call-data-rcd-sobre-stir-shaken\/\">aber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_6cb7b8-26 > .kt-inside-inner-col,.kadence-column15891_6cb7b8-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_6cb7b8-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_6cb7b8-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_6cb7b8-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_6cb7b8-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_6cb7b8-26{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_6cb7b8-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_6cb7b8-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_6cb7b8-26\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/JWT-PASSPORTembeded-communications-1024x683.webp\" alt=\"\" class=\"wp-image-16174\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/JWT-PASSPORTembeded-communications-1024x683.webp 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/JWT-PASSPORTembeded-communications-300x200.webp 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/JWT-PASSPORTembeded-communications-768x512.webp 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/JWT-PASSPORTembeded-communications-1536x1025.webp 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/JWT-PASSPORTembeded-communications.webp 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-anatomia-de-un-jwt-passport\">Anatom\u00eda de un JWT PASSport<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/13\/branded-calling-workflow\/\">S<\/a><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/05\/anatomia-de-un-jwt-passport-con-rcd-header-payload-y-signature\/\">aber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15891_f26e1d-bb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_f26e1d-bb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_f26e1d-bb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_f26e1d-bb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_f26e1d-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_f26e1d-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_f26e1d-bb alignnone has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_fd4f83-d6 > .kt-inside-inner-col,.kadence-column15891_fd4f83-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_fd4f83-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_fd4f83-d6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_fd4f83-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_fd4f83-d6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_fd4f83-d6{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_fd4f83-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_fd4f83-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_fd4f83-d6\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading has--font-size\" id=\"h-el-ecosistema-branded-calling-id-ctia\">El ecosistema Branded Calling ID (CTIA)<\/h4>\n\n\n\n<p>La CTIA (&nbsp;(Cellular Telephone Industries Association) ha logrado enrolar a su ecosistema a los principales operadores  norteamericanos y a un buen n\u00famero de proveedores de branded calls entre los que se encuentran algunos pioneros como TNS o Transunion. Tal es su nivel de penetraci\u00f3n en que es de facto el est\u00e1ndar de branded calling en USA. <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_f00ba7-8c > .kt-inside-inner-col,.kadence-column15891_f00ba7-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_f00ba7-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_f00ba7-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_f00ba7-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_f00ba7-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_f00ba7-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_f00ba7-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_f00ba7-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_f00ba7-8c\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/secureg.io\/bcid\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/image-1024x610.png\" alt=\"\" class=\"wp-image-15911\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/image-1024x610.png 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/image-300x179.png 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/image-768x458.png 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/image-1536x915.png 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/image-2048x1220.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Branded Calling ID workflow (fuente: <a href=\"https:\/\/secureg.io\/bcid\/\">Secure G<\/a>)<\/figcaption><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-soluciones-out-of-band-de-branded-calling\">Soluciones Out-Of-Band de branded calling<\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>Las soluciones Out-of-band, se refieren a todas las soluciones que env\u00edan parte de la informaci\u00f3n de la llamada por otro canal diferente al canal principal.&nbsp;<\/p>\n<\/div>\n\n\n\n<p>En el contexto de las llamadas con marca comercial o las llamadas verificadas, consideramos la red de telefon\u00eda como el canal principal y como canales secundarios por ejemplo comunicaciones v\u00eda API o mensajes, RCS.&nbsp; Se diferencia as\u00ed de las soluciones \u201cin-band\u201d de autenticaci\u00f3n de llamadas, en las cuales tanto la se\u00f1alizaci\u00f3n como la informaci\u00f3n de los certificados viajan por el mismo canal.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-out-of-band-para-anadir-stir-shaken-y-rcd-en-redes-con-elementos-legacy-no-voip\">Out-of-band, para a\u00f1adir STIR\/Shaken y RCD en redes con elementos legacy (no VoIP)<\/h4>\n\n\n\n<p>Una de las <a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/21\/stir-shaken-y-lucha-contra-el-fraude-telefonico\/#h-cuales-son-las-limitaciones-de-stir-shaken-en-la-lucha-contra-el-fraude-telefonico\">limitaciones de STIR\/ Shaken<\/a>, es su incompatibilidad con redes legacy. Las comunicaciones out-of-band pueden ayudar a suplir algunos gaps mientras no se completa la transici\u00f3n a IP de las redes de telefon\u00eda.<\/p>\n\n\n\n<p>Algunos proveedores como <a href=\"https:\/\/www.transunion.com\/blog\/enhancing-call-authentication-unraveling-the-impact-of-stir-shak\">Transunion<\/a>&nbsp; proponen el uso de comunicaciones out-of-band para hacer llegar al operador terminante la informaci\u00f3n relativa a los certificados y procesos de autenticaci\u00f3n \/verificaci\u00f3n. De la misma manera, ser\u00eda posible integrar informaci\u00f3n de branding v\u00eda out-of-band communications mediante servicios adicionales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solucion-empresarial-de-autenticacion-de-llamadas\">Soluci\u00f3n empresarial de autenticaci\u00f3n de llamadas<\/h4>\n\n\n<style>.kb-row-layout-id15891_5f2898-ff > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_5f2898-ff > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_5f2898-ff > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_5f2898-ff > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_5f2898-ff > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_5f2898-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_5f2898-ff alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_f14a9b-69 > .kt-inside-inner-col,.kadence-column15891_f14a9b-69 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_f14a9b-69 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_f14a9b-69 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_f14a9b-69 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_f14a9b-69 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_f14a9b-69{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_f14a9b-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_f14a9b-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_f14a9b-69\"><div class=\"kt-inside-inner-col\">\n<p>En esta propuesta el operador originate no participa en la autenticaci\u00f3n\/ verificaci\u00f3n de la llamada, si no que es un elemento de la red de la empresa (originante) la que se comunica v\u00eda API, con un servicio de verificaci\u00f3n y branding, y este a su vez con el operador terminante, quien entrega el RCD al terminal receptor.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_732d04-d4 > .kt-inside-inner-col,.kadence-column15891_732d04-d4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_732d04-d4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_732d04-d4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_732d04-d4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_732d04-d4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_732d04-d4{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_732d04-d4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_732d04-d4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_732d04-d4\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/OOB-autenticacion-empresarial-1024x1024.jpg\" alt=\"\" class=\"wp-image-15919\" style=\"width:550px\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/OOB-autenticacion-empresarial-1024x1024.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/OOB-autenticacion-empresarial-300x300.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/OOB-autenticacion-empresarial-150x150.jpg 150w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/OOB-autenticacion-empresarial-768x768.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/OOB-autenticacion-empresarial.jpg 1029w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15891_ef50a3-72 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_ef50a3-72 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_ef50a3-72 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_ef50a3-72 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_ef50a3-72 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_ef50a3-72 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_ef50a3-72 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_ecf4a0-9d > .kt-inside-inner-col,.kadence-column15891_ecf4a0-9d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_ecf4a0-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_ecf4a0-9d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_ecf4a0-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_ecf4a0-9d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_ecf4a0-9d{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_ecf4a0-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_ecf4a0-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_ecf4a0-9d\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading\" id=\"h-apis-de-operador-para-la-autenticacion-de-llamadas-y-branded-calls\">APIs de operador para la autenticaci\u00f3n de llamadas y branded calls<\/h4>\n\n\n\n<p>Quobis est\u00e1 participando activamente en la definici\u00f3n de varias APIS del proyecto CAMARA, en concreto <a href=\"https:\/\/www.quobis.com\/es\/2025\/03\/24\/quobis-participa-en-la-definicion-de-las-apis-webrtc-del-proyecto-camara\/\">WebRTC<\/a> y <a href=\"https:\/\/camaraproject.org\/verified-caller\/\">Verified Caller<\/a>.<\/p>\n\n\n\n<p>La API verifiend caller, junto a otras APIs de la categor\u00eda \u00abAutenticaci\u00f3n y prevenci\u00f3n del fraude\u00bb como Number verification, KYC&#8230; Permiten al desarrollador construir aplicaciones que generen llamadas con diferentes capas de seguridad e informaci\u00f3n de valor a\u00f1adido como la relacionada con el branding.<\/p>\n\n\n\n<p>La API verifiend caller, junto a otras APIs de la categor\u00eda \u00abAutenticaci\u00f3n y prevenci\u00f3n del fraude\u00bb como Number verification, KYC&#8230; Permiten al desarrollador construir aplicaciones que generen llamadas con diferentes capas de seguridad e informaci\u00f3n de valor a\u00f1adido como la relacionada con el branding.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_259512-a8 > .kt-inside-inner-col,.kadence-column15891_259512-a8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_259512-a8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_259512-a8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_259512-a8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_259512-a8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_259512-a8{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_259512-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_259512-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_259512-a8\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_153ef2-c6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_153ef2-c6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_153ef2-c6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_153ef2-c6 > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_153ef2-c6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_153ef2-c6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_153ef2-c6 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_41dbac-b7 > .kt-inside-inner-col,.kadence-column15891_41dbac-b7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_41dbac-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_41dbac-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_41dbac-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_41dbac-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_41dbac-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_41dbac-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_41dbac-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_41dbac-b7\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/04\/CAMARA-banner-post.webp\" alt=\"\" class=\"wp-image-17314\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/04\/CAMARA-banner-post.webp 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/04\/CAMARA-banner-post-300x169.webp 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2026\/04\/CAMARA-banner-post-768x432.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-verified-caller-vs-brand-registration-apis\">Verified Caller Vs Brand Registration APIs<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2026\/04\/06\/apis-de-camara-para-branded-calling-diferencias-entre-brand-registration-y-verified-caller\/\" type=\"post\" id=\"17313\">Saber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{display:flex;}.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{min-height:300px;}.kadence-column15891_9da1e9-31 > .kt-inside-inner-col,.kadence-column15891_9da1e9-31 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_9da1e9-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_9da1e9-31{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9da1e9-31{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{background-color:var(--global-palette1, #3182CE);}.kadence-column15891_9da1e9-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_9da1e9-31{z-index:100;position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_9da1e9-31{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9da1e9-31{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column15891_9da1e9-31{text-align:center;}}@media all and (max-width: 1024px){.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);min-height:300px;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column15891_9da1e9-31{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9da1e9-31{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9da1e9-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_9da1e9-31 kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_1b7d12-08 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id15891_1b7d12-08 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id15891_1b7d12-08 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_1b7d12-08 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_1b7d12-08 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_1b7d12-08 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_1b7d12-08 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column15891_d81a2d-d5 > .kt-inside-inner-col,.kadence-column15891_d81a2d-d5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_d81a2d-d5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_d81a2d-d5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_d81a2d-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_d81a2d-d5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_d81a2d-d5{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_d81a2d-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_d81a2d-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_d81a2d-d5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15891_7f7079-e2, .wp-block-kadence-advancedheading.kt-adv-heading15891_7f7079-e2[data-kb-block=\"kb-adv-heading15891_7f7079-e2\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-lg, 3rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_7f7079-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_7f7079-e2[data-kb-block=\"kb-adv-heading15891_7f7079-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_7f7079-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_7f7079-e2[data-kb-block=\"kb-adv-heading15891_7f7079-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading15891_7f7079-e2, .wp-block-kadence-advancedheading.kt-adv-heading15891_7f7079-e2[data-kb-block=\"kb-adv-heading15891_7f7079-e2\"]{font-size:var(--global-kb-font-size-lg, 2rem);text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading15891_7f7079-e2 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_7f7079-e2\">Telecom APIS<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_48b90e-22, .wp-block-kadence-advancedheading.kt-adv-heading15891_48b90e-22[data-kb-block=\"kb-adv-heading15891_48b90e-22\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_48b90e-22 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_48b90e-22[data-kb-block=\"kb-adv-heading15891_48b90e-22\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_48b90e-22 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_48b90e-22[data-kb-block=\"kb-adv-heading15891_48b90e-22\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading15891_48b90e-22, .wp-block-kadence-advancedheading.kt-adv-heading15891_48b90e-22[data-kb-block=\"kb-adv-heading15891_48b90e-22\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading15891_48b90e-22 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_48b90e-22\">Quobis ayuda a telcos y empresas a tomar ventaja de la tendencia de apificaci\u00f3n de las telecomunicaciones. <\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns15891_7a48c5-2c{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns15891_7a48c5-2c .kt-button{font-weight:normal;font-style:normal;}.kt-btns15891_7a48c5-2c .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns15891_7a48c5-2c .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns15891_7a48c5-2c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_7a48c5-2c .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns15891_7a48c5-2c .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns15891_7a48c5-2c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_7a48c5-2c .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns15891_7a48c5-2c{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns15891_7a48c5-2c\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn15891_44582c-a9.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn15891_44582c-a9.kb-button{color:var(--global-palette1, #3182CE);background:var(--global-palette9, #ffffff);font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:1px;text-transform:uppercase;}<\/style><a class=\"kb-button kt-button button kb-btn15891_44582c-a9 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.quobis.com\/es\/contact-sales\/\"><span class=\"kt-btn-inner-text\">Quiero saber m\u00e1s<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_fcfa29-f5 > .kt-inside-inner-col,.kadence-column15891_fcfa29-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_fcfa29-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_fcfa29-f5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_fcfa29-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_fcfa29-f5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_fcfa29-f5{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_fcfa29-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_fcfa29-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_fcfa29-f5\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/camaraproject.org\/wp-content\/uploads\/sites\/12\/2022\/10\/network-iconpng.png\" alt=\"\" style=\"width:170px;height:auto\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading has--font-size\" id=\"h-cpaas-y-verificacion-mediante-sms-rcs-o-notificaciones-push\">CPaaS y Verificaci\u00f3n mediante SMS, RCS o notificaciones push<\/h4>\n\n\n<style>.kb-row-layout-id15891_fe481e-c1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_fe481e-c1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_fe481e-c1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_fe481e-c1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_fe481e-c1 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_fe481e-c1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_fe481e-c1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_05e833-6d > .kt-inside-inner-col,.kadence-column15891_05e833-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_05e833-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_05e833-6d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_05e833-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_05e833-6d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_05e833-6d{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_05e833-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_05e833-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_05e833-6d\"><div class=\"kt-inside-inner-col\">\n<p>En la l\u00f3gica de generar&nbsp; eventos simult\u00e1neos a la llamada, para indicar al usuario que efectivamente la llamada que est\u00e1 recibiendo procede de una fuente fiable, tiene en el env\u00edo de SMS, MMS o RCS una quiz\u00e1s soluci\u00f3n m\u00e1s universal. Los CPaaS act\u00faan aqu\u00ed como facilitadores de la infraestructura necesaria para escalar mediante automatizaciones y e integraci\u00f3n con apps de negocio, la entrega de estas notificaciones, de manera similar a como se puede realizar hoy env\u00eda verificaciones 2FA mediante c\u00f3digos en SMS..&nbsp;<br><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-sms\">SMS<\/h5>\n\n\n\n<p>En el caso de realizar notificaciones v\u00eda SMS es cierto que el branding se reduce a emplear un alias alfanum\u00e9rico que pueda aportar algo m\u00e1s de informaci\u00f3n que el n\u00famero de tel\u00e9fono al destinatario.<\/p>\n\n\n\n<p>Los SMS no son especialmente seguros, en muchos casos no se cifran, pero Leyes como la &nbsp;Orden TDF\/149\/2025 en Espa\u00f1a, o leyes equivalente otros pa\u00edses, est\u00e1n promoviendo el empleo de registros obligatorios en <strong>BD centralizadas de alias <\/strong>empleados para el env\u00edo de comunicaciones comerciales, aportan mayor certidumbre sobre la autenticidad del mensaje con el que la entidad de origen anuncia su llamada en paralelo a que esta se produzca.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_c099fa-59 > .kt-inside-inner-col,.kadence-column15891_c099fa-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_c099fa-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_c099fa-59 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_c099fa-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_c099fa-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_c099fa-59{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_c099fa-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_c099fa-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_c099fa-59\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/RCS-SMS-out-of-band-verification-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-15933\" style=\"width:550px\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/RCS-SMS-out-of-band-verification-1-1024x1024.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/RCS-SMS-out-of-band-verification-1-300x300.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/RCS-SMS-out-of-band-verification-1-150x150.jpg 150w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/RCS-SMS-out-of-band-verification-1-768x768.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/RCS-SMS-out-of-band-verification-1.jpg 1029w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h5 class=\"wp-block-heading\" id=\"h-rcs-rbm\">RCS \/ RBM<\/h5>\n\n\n<style>.kadence-column15891_723c2e-58 > .kt-inside-inner-col,.kadence-column15891_723c2e-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_723c2e-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_723c2e-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_723c2e-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_723c2e-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_723c2e-58{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_723c2e-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_723c2e-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_723c2e-58\"><div class=\"kt-inside-inner-col\"><style>.kadence-column15891_4303bb-b0 > .kt-inside-inner-col,.kadence-column15891_4303bb-b0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_4303bb-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_4303bb-b0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_4303bb-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_4303bb-b0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_4303bb-b0{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_4303bb-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_4303bb-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_4303bb-b0\"><div class=\"kt-inside-inner-col\"><style>.kadence-column15891_542b1e-a8 > .kt-inside-inner-col,.kadence-column15891_542b1e-a8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_542b1e-a8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_542b1e-a8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_542b1e-a8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_542b1e-a8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_542b1e-a8{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_542b1e-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_542b1e-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_542b1e-a8\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_9db696-05 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_9db696-05 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_9db696-05 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id15891_9db696-05 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_9db696-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_9db696-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_9db696-05 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_ff4ea6-a5 > .kt-inside-inner-col,.kadence-column15891_ff4ea6-a5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_ff4ea6-a5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_ff4ea6-a5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_ff4ea6-a5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_ff4ea6-a5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_ff4ea6-a5{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_ff4ea6-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_ff4ea6-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_ff4ea6-a5\"><div class=\"kt-inside-inner-col\">\n<p>RCS es el acr\u00f3nimo de <strong>Rich Communication Services, <\/strong>y se trata de mensajer\u00eda instant\u00e1nea IP. RCS ofrece funciones mejoradas como env\u00edo de archivos multimedia, confirmaciones de lectura y escritura, y chats grupales, todo a trav\u00e9s de datos o WiFi.&nbsp;<\/p>\n\n\n\n<p>RBM por su parte se refiere a <strong>RCS Business Messaging<\/strong>, que b\u00e1sicamente es RCS orientado a comunicaciones B2C o A2P. En otras palabras habilita RCS para que las empresas puedan comunicarse con sus consumidores, a\u00f1adiendo mensajes multimedia interactivos (con botones), carruseles , posibilitando la verificaci\u00f3n del remitente, la personalizaci\u00f3n del branding de la marca y ofreciendo m\u00e9tricas sobre estas comunicaciones a las empresas.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/business-communications\/rcs-business-messaging?hl=es-419\">Google<\/a> lidera la implementaci\u00f3n y el acceso empresarial a RBM a nivel global, lo que en la pr\u00e1ctica requiere que las empresas y partners deban registrarse y operar en el entorno de Google, quien se encarga de la verificaci\u00f3n de los remitentes y la entrega de los RCS.&nbsp;<br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_eae833-2c > .kt-inside-inner-col,.kadence-column15891_eae833-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_eae833-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_eae833-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_eae833-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_eae833-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_eae833-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_eae833-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_eae833-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_eae833-2c\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video autoplay src=\"https:\/\/developers.google.com\/business-communications\/rcs-business-messaging\/success-stories\/videos\/rcs-nespresso-xmas.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-notificaciones-push\">Notificaciones push<\/h5>\n\n\n\n<p>Empleando SDK de una plataforma como <a href=\"https:\/\/www.quobis.com\/es\/communications-platform\">Quobis Communications Platform<\/a>, en una APP m\u00f3vil, es posible notificar al receptor simult\u00e1neamente a la llamada (por ejemplo lanzando una notificaci\u00f3n push) que es la marca la que est\u00e1 llamando en ese momento. Este es un m\u00e9todo similar al que emplea canales RCS o SMS, pero en este caso se delega la gesti\u00f3n del evento out-of-band a una APP instalada en el dispositivo del usuario.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sdks-de-comunicaciones-embebidas-para-comunicaciones-con-branding\">SDKs de comunicaciones embebidas para comunicaciones con branding<\/h4>\n\n\n<style>.kadence-column15891_31d20b-7c > .kt-inside-inner-col,.kadence-column15891_31d20b-7c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_31d20b-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_31d20b-7c > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_31d20b-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_31d20b-7c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_31d20b-7c{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_31d20b-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_31d20b-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_31d20b-7c\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_50f097-e6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_50f097-e6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_50f097-e6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id15891_50f097-e6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_50f097-e6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_50f097-e6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_50f097-e6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_26d819-47 > .kt-inside-inner-col,.kadence-column15891_26d819-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_26d819-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_26d819-47 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_26d819-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_26d819-47 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_26d819-47{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_26d819-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_26d819-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_26d819-47\"><div class=\"kt-inside-inner-col\">\n<p>Embeber comunicaciones en tiempo real proporciona el m\u00e1ximo control sobre la experiencia del usuario a la empresa. Permite generar llamadas con branding, al margen de la red de telecomunicaciones y los acuerdos que \u00e9stas tengan con los fabricantes.<\/p>\n\n\n\n<p>Disponer de una app de marca instalada en el dispositivo del usuario, ofrece grandes ventajas competitivas, especialmente cuando el nivel de penetraci\u00f3n entre tus clientes es alto. Una de esas ventajas es la posibilidad de crear un canal de comunicaci\u00f3n directo con el usuario. Un usuario que adem\u00e1s puede estar perfectamente identificado mediante los mecanismos de registro y login habituales, lo cual es una garant\u00eda rec\u00edproca interesante, ya que no solo se garantiza la autenticidad del llamante si no tambi\u00e9n del receptor.<\/p>\n\n\n\n<p>Las llamadas pueden ser cursadas totalmente al margen de la red telef\u00f3nica, como llamadas VoIP entre la entidad de origen (por ejemplo un Banco) y la aplicaci\u00f3n del cliente, que act\u00faa como un endpoint dedicado a las comunicaciones entre esa empresa concreta y sus clientes.&nbsp;<\/p>\n\n\n\n<p>La experiencia de la llamada puede resultar muy reconocible para el usuario. Por ejemplo, empleando Callkit en IOS para crear una interfaz alternativa a la pantalla de llamada,&nbsp; ligeramente personalizada, con accesos directos a la app, un peque\u00f1o icono de la empresa (o de la app instalada),&nbsp; y un texto descriptivo de quien realiza la llamada, por ejemplo. Incluso podemos personalizar el tono de la llamada con el jingle de la empresa.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s la empresa puede beneficiarse de los mecanismos MFA del dispositivo, para verificar la identidad del usuario con el que est\u00e1 hablando, o establecer microinteracciones para verificar transacciones protegidas con 2FA.<\/p>\n\n\n\n<p>La principal ventaja de esta estrategia es que las empresas no necesitan esperar a una estandarizaci\u00f3n por parte de la industria, y las capas de seguridad que aportan tanto el dispositivo como la propia app, hacen realmente dif\u00edcil la suplantaci\u00f3n por parte de un tercero.&nbsp;<\/p>\n\n\n\n<p>Pero por su parte, la desventaja provincial es que no todas las empresas disponen de una APP m\u00f3vil o esta no tiene suficiente difusi\u00f3n entre sus clientes. Sin embargo, en aquellos sectores en los que suele haber una amplia penetraci\u00f3n de APP empresariales (por ejemplo, Banca, Facilities o cada vez m\u00e1s el sector p\u00fablico), esta opci\u00f3n puede ofrecer grandes posibilidades e incluso ventajas econ\u00f3micas relevantes al eliminarse los costes de operador.&nbsp;<br><br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_b2556e-ea > .kt-inside-inner-col{display:flex;}.kadence-column15891_b2556e-ea > .kt-inside-inner-col,.kadence-column15891_b2556e-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_b2556e-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_b2556e-ea > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column15891_b2556e-ea > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column15891_b2556e-ea > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column15891_b2556e-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_b2556e-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_b2556e-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_b2556e-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column15891_b2556e-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_b2556e-ea\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"1024\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/In-App-call-with-logembeded-communications-474x1024.jpg\" alt=\"\" class=\"wp-image-15945\" style=\"width:227px;height:auto\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/In-App-call-with-logembeded-communications-474x1024.jpg 474w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/In-App-call-with-logembeded-communications-139x300.jpg 139w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/In-App-call-with-logembeded-communications-768x1660.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/In-App-call-with-logembeded-communications-711x1536.jpg 711w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/In-App-call-with-logembeded-communications.jpg 829w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column15891_9a071e-0d > .kt-inside-inner-col{display:flex;}.kadence-column15891_9a071e-0d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column15891_9a071e-0d > .kt-inside-inner-col{min-height:300px;}.kadence-column15891_9a071e-0d > .kt-inside-inner-col,.kadence-column15891_9a071e-0d > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column15891_9a071e-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_9a071e-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_9a071e-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_9a071e-0d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9a071e-0d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9a071e-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_9a071e-0d > .kt-inside-inner-col{background-color:var(--global-palette1, #3182CE);}.kadence-column15891_9a071e-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_9a071e-0d{z-index:100;position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_9a071e-0d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9a071e-0d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9a071e-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column15891_9a071e-0d{text-align:center;}}@media all and (max-width: 1024px){.kadence-column15891_9a071e-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_9a071e-0d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);min-height:300px;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column15891_9a071e-0d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9a071e-0d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_9a071e-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_9a071e-0d kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_72f206-85 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id15891_72f206-85 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id15891_72f206-85 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15891_72f206-85 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_72f206-85 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_72f206-85 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_72f206-85 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column15891_5ae3e5-e9 > .kt-inside-inner-col,.kadence-column15891_5ae3e5-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_5ae3e5-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_5ae3e5-e9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_5ae3e5-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_5ae3e5-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_5ae3e5-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_5ae3e5-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_5ae3e5-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_5ae3e5-e9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15891_18ac31-c2, .wp-block-kadence-advancedheading.kt-adv-heading15891_18ac31-c2[data-kb-block=\"kb-adv-heading15891_18ac31-c2\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-lg, 3rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_18ac31-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_18ac31-c2[data-kb-block=\"kb-adv-heading15891_18ac31-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_18ac31-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_18ac31-c2[data-kb-block=\"kb-adv-heading15891_18ac31-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading15891_18ac31-c2, .wp-block-kadence-advancedheading.kt-adv-heading15891_18ac31-c2[data-kb-block=\"kb-adv-heading15891_18ac31-c2\"]{font-size:var(--global-kb-font-size-lg, 2rem);text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading15891_18ac31-c2 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_18ac31-c2\">Quobis Communications Platform<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_587339-42, .wp-block-kadence-advancedheading.kt-adv-heading15891_587339-42[data-kb-block=\"kb-adv-heading15891_587339-42\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_587339-42 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_587339-42[data-kb-block=\"kb-adv-heading15891_587339-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_587339-42 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_587339-42[data-kb-block=\"kb-adv-heading15891_587339-42\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading15891_587339-42, .wp-block-kadence-advancedheading.kt-adv-heading15891_587339-42[data-kb-block=\"kb-adv-heading15891_587339-42\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading15891_587339-42 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_587339-42\">Los SDK de nuestra plataforma permiten integrar comunicaciones multimedia avanzadas (chat, audio, video) en cualquier aplicaci\u00f3n o web. <\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns15891_eecd99-cf{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns15891_eecd99-cf .kt-button{font-weight:normal;font-style:normal;}.kt-btns15891_eecd99-cf .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns15891_eecd99-cf .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns15891_eecd99-cf .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_eecd99-cf .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns15891_eecd99-cf .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns15891_eecd99-cf .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_eecd99-cf .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns15891_eecd99-cf{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns15891_eecd99-cf\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn15891_2c3e7b-89.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn15891_2c3e7b-89.kb-button{color:var(--global-palette1, #3182CE);background:var(--global-palette9, #ffffff);font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:1px;text-transform:uppercase;}<\/style><a class=\"kb-button kt-button button kb-btn15891_2c3e7b-89 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.quobis.com\/es\/communications-platformquobis-sdk\/\"><span class=\"kt-btn-inner-text\">Quiero saber m\u00e1s<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_58b8e6-b5 > .kt-inside-inner-col,.kadence-column15891_58b8e6-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_58b8e6-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_58b8e6-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_58b8e6-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_58b8e6-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_58b8e6-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_58b8e6-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_58b8e6-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_58b8e6-b5\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2022\/04\/Quobis-Platform-SIP-Interconnection-1024x576.jpg\" alt=\"\" class=\"wp-image-10708\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2022\/04\/Quobis-Platform-SIP-Interconnection-1024x576.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2022\/04\/Quobis-Platform-SIP-Interconnection-300x169.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2022\/04\/Quobis-Platform-SIP-Interconnection-768x432.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2022\/04\/Quobis-Platform-SIP-Interconnection.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id15891_4c8821-31 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_4c8821-31 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_4c8821-31 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_4c8821-31 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id15891_4c8821-31{z-index:5;position:relative;}@media all and (max-width: 1024px){.kb-row-layout-id15891_4c8821-31 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_4c8821-31 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_4c8821-31 alignfull has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column15891_7200c3-44 > .kt-inside-inner-col,.kadence-column15891_7200c3-44 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_7200c3-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_7200c3-44 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_7200c3-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_7200c3-44 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_7200c3-44{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_7200c3-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_7200c3-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_7200c3-44\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-15891_12291a-a8 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-15891_12291a-a8 .kt-divider{border-top-width:4px;border-top-color:var(--global-palette6, #718096);width:40px;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-15891_12291a-a8\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_7e9dc5-a1, .wp-block-kadence-advancedheading.kt-adv-heading15891_7e9dc5-a1[data-kb-block=\"kb-adv-heading15891_7e9dc5-a1\"]{padding-top:var(--global-kb-spacing-md, 2rem);margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_7e9dc5-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_7e9dc5-a1[data-kb-block=\"kb-adv-heading15891_7e9dc5-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_7e9dc5-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_7e9dc5-a1[data-kb-block=\"kb-adv-heading15891_7e9dc5-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading15891_7e9dc5-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15891_7e9dc5-a1\">\u00bfPor qu\u00e9 branded calls?<\/h3>\n\n\n<style>.kt-svg-icons15891_38c6bb-19 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons15891_38c6bb-19{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons15891_38c6bb-19 alignnone\"><style>.kt-svg-item-15891_4a85cd-63 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-15891_4a85cd-63 .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);font-size:86px;margin-top:30px;margin-bottom:-80px;}.kt-svg-item-15891_4a85cd-63:hover .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-15891_4a85cd-63\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-down\"><svg viewBox=\"0 0 320 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-las-branded-calls-son-importantes\">\u00bfPor qu\u00e9 las branded calls son importantes?<\/h2>\n\n\n\n<p>Las organizaciones utilizan el canal de voz para la comunicaci\u00f3n urgente y prioritaria con los clientes, incluyendo la resoluci\u00f3n de problemas urgentes de servicio al cliente y la discusi\u00f3n de asuntos personales.<\/p>\n\n\n\n<p>La voz sigue siendo el eje central de una estrategia exitosa de outbound multicanal. Si bien el volumen de llamadas telef\u00f3nicas contin\u00faa disminuyendo, el 86 % de los responsables de la toma de decisiones (<a href=\"https:\/\/www.transunion.com\/content\/dam\/transunion\/us\/business\/collateral\/report\/Outbound_Communications_2025.pdf\">Transunion 2025<\/a>) cree que es el canal outbound m\u00e1s importante para alcanzar los objetivos de atenci\u00f3n al cliente y aumentar los ingresos.<\/p>\n\n\n\n<p>Seg\u00fan datos de <a href=\"http:\/\/Seg\u00fan datos de Juniper Research, el total de llamadas con marca a nivel global pasar\u00e1n de 1.5 billones (US) en 2024 a 50 Billones (US) en 2029.   Global Newswire apunta a que m\u00e1s de 4500 empresas, incluyendo el 15% del Fortune 500, ya est\u00e1n empleando alguna soluci\u00f3n de brande calling.   Las llamadas con marca empresarial son un punto de inflexi\u00f3n en la comunicaci\u00f3n outbound. Los beneficios que promete son tan atractivos como: aumento de las tasas de respuesta;  mejora de la experiencia del cliente; llamadas m\u00e1s eficaces, o en \u00faltimo t\u00e9rmino devolver la confianza sobre un canal de voz, objeto de m\u00faltiples abusos. Veamos qu\u00e9 hay detr\u00e1s de estas promesas y qu\u00e9 otros beneficios  puede aportar.\">Juniper Research,<\/a> el total de llamadas con marca a nivel global pasar\u00e1n de 1.5 billones (US) en 2024 a 50 Billones (US) en 2029.&nbsp;<a href=\"https:\/\/www.numeracle.com\/insights\/service-providers-resell-branded-calling\">Global Newswire <\/a>apunta a que m\u00e1s de 4500 empresas, incluyendo el 15% del Fortune 500, ya est\u00e1n empleando alguna soluci\u00f3n de branded calling.&nbsp;<\/p>\n\n\n\n<p>Las llamadas con marca empresarial son un punto de inflexi\u00f3n en la <strong>comunicaci\u00f3n outbound<\/strong>. Los beneficios que promete son tan atractivos como: aumento de las tasas de respuesta;&nbsp; mejora de la experiencia del cliente; llamadas m\u00e1s eficaces, o en \u00faltimo t\u00e9rmino devolver la confianza sobre un canal de voz, objeto de m\u00faltiples abusos. Veamos qu\u00e9 hay detr\u00e1s de estas promesas y qu\u00e9 otros beneficios&nbsp; puede aportar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beneficios-del-branded-calling\">Beneficios del branded calling<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has--font-size\" id=\"h-recuperar-la-confianza-en-el-canal-de-voz\">Recuperar la confianza en el canal de voz<\/h3>\n\n\n\n<p>El canal telef\u00f3nico es esencial para que muchas empresas alcancen sus objetivos de negocio, pero al mismo tiempo hemos visto como los ratios de llamadas atendidas han ca\u00eddo dr\u00e1sticamente en los \u00faltimos a\u00f1os. Algunos estudios sugieren que un <a href=\"https:\/\/www.transunion.com\/whitepaper\/five-reasons-to-brand-your-calls?atvy=%7B%22219587%22%3A%22Baseline%22%7D\">90% de las llamadas empresariales<\/a> a sus consumidores no son respondidas porque estos desconocen quienes est\u00e1n llamando.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-como-construye-confianza-el-branded-calling\">\u00bfC\u00f3mo construye confianza el branded calling?<\/h4>\n\n\n\n<p>En un reciente <a href=\"https:\/\/www.sipforum.org\/news-events\/branded-calling-summit-overview\/schedule\/\">webinar de SIP forum<\/a> sobre los desaf\u00edos del branded calling, una representante de Hiya defini\u00f3 de esta manera los conceptos de \u201cconfianza y seguridad\u201d para la industria del branded calling:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Legitimidad empresarial:<\/strong> garantizar que la empresa es v\u00e1lida.<\/li>\n\n\n\n<li><strong>Legitimidad del representante de la empresa<\/strong>: sin esto,cualquier actor malicioso podr\u00eda reclamar el uso de una marca que no le corresponde.<\/li>\n\n\n\n<li><strong>Moderaci\u00f3n del contenido<\/strong>: garantizar que la plataforma no permite lenguaje publicitario, insultos\u2026<\/li>\n\n\n\n<li><strong>Validaci\u00f3n de la propiedad del n\u00famero de tel\u00e9fono<\/strong>: garantizar que el n\u00famero de tel\u00e9fono proporcionado pertenece a la compa\u00f1\u00eda.<\/li>\n\n\n\n<li><strong>Monitorizaci\u00f3n cont\u00ednua<\/strong>: garantiza que ninguna compa\u00f1\u00eda que estaba actuando bien antes ha cambiado su comportamiento y necesita ser vigilada de nuevo.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading has--font-size\" id=\"h-customer-engagement\">Customer engagement<\/h3>\n\n\n\n<h4 class=\"wp-block-heading has--font-size\" id=\"h-para-lo-importante-las-personas-prefieren-a-otras-personas\">Para lo importante, las personas prefieren a otras personas<\/h4>\n\n\n\n<p>Cerca del 80% de los consumidores indica que el canal telef\u00f3nico es importante para comunicarse con las empresas. Seg\u00fan un estudio de <a href=\"https:\/\/www.genesys.com\/report\/rethinking-the-customer-experience\">Genesys<\/a> (2021), cuando se les pregunta a los consumidores sobre que valoran de un servicio de atenci\u00f3n al cliente, la <strong>empat\u00eda<\/strong> est\u00e1 por delante de la velocidad de resoluci\u00f3n del problema.<\/p>\n\n\n\n<p>El deseo de hablar con una persona por tel\u00e9fono es un acto de un valor superior para los consumidores cuando necesitan hablar sobre asuntos personales, de gran importancia, urgentes o complejos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has--font-size\" id=\"h-mejora-la-contactabilidad\">Mejora la contactabilidad<\/h4>\n\n\n\n<p>Es un hecho que las branded calls, mejoran la contactabilidad, y consecuentemente al ser m\u00e1s probable que el consumidor responda la interacci\u00f3n con \u00e9l tambi\u00e9n se ver\u00e1 beneficiada.<\/p>\n\n\n\n<p>Si analizamos las principales desaf\u00edos a superar a la hora de contactar con los clientes se han identificado los siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falta de respuesta<\/li>\n\n\n\n<li>No se logra conectar con la persona correcta<\/li>\n\n\n\n<li>N\u00famero de tel\u00e9fono falsificado<\/li>\n\n\n\n<li>Datos de contacto antiguos o inexactos<\/li>\n<\/ul>\n\n\n\n<p>El primer reto es la falta de respuesta, y las causas de esta est\u00e1n relacionadas con factores como: llamante desconocido, suplantaci\u00f3n de identidad, desconfianza hacia las llamadas por parte del consumidor o fraudes. Las branded calls reducen la necesidad de multiplicar los intentos de llamada, reduciendo costes operativos y mejorando la eficiencia de las empresas.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has--font-size\" id=\"h-mas-equilibrio-entre-ratios-de-respuesta-y-calidad-del-contacto\">M\u00e1s equilibrio entre ratios de respuesta y calidad del contacto<\/h4>\n\n\n\n<p>Aunque muchos estudios sugieren que un 76% de los consumidores son m\u00e1s receptivos a la hora de atender llamadas con un nombre y un logo, y otros apuntan a incrementos de hasta el 105% (TNS) en los ratios de respuesta de llamadas con marca, la realidad es que no siempre tienen este efecto tan directo. Pongamos un poco de contexto entonces.<\/p>\n\n\n\n<p>Los <a href=\"https:\/\/blog.hiya.com\/branded-call-impact\">ratios de respuesta pueden verse reducidos<\/a> por las llamadas con marca comercial, pero esto no es necesariamente malo. La realidad, es que estamos permitiendo a los usuarios destinatarios tomar decisiones m\u00e1s informadas a la hora de atender la llamada, lo que no implica que su decisi\u00f3n sea atender siempre nuestras llamadas.<\/p>\n\n\n\n<p>Pero si ponemos el foco en lo que sucede con las llamadas atendidas implicando branded calling veremos beneficios muy interesantes para las marcas. El primero de ellos es que la duraci\u00f3n de las llamadas se ve incrementado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evita respuestas accidentales o de clientes no interesados.<\/li>\n\n\n\n<li>Las interacciones parten de un reconocimiento de la marca y una mayor confianza en el canal, por lo que las conversaciones son m\u00e1s productivas.<\/li>\n\n\n\n<li>Eficacia: en lugar de perder tiempo en atender a contactos no interesados tu equipo se puede centrar en aportar todo el valor quien realmente lo necesita.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-incrementa-la-visibilidad-de-la-marca\">Incrementa la visibilidad de la marca<\/h3>\n\n\n\n<p>Es casi una obviedad decir que incluir informaci\u00f3n visual de la marca incrementa su visibilidad, pero no es un tema menor. La visibilidad es una fuente de <strong>reconocimiento<\/strong> de las marcas, lo que hace que estas est\u00e9n por delante de sus competidores cuanto el consumidor tiene que escoger un proveedor que satisfaga una necesidad que le afecta, y es clave en el establecimiento de fidelidad hacia la marca.<\/p>\n\n\n\n<p>M\u00e1s de la mitad de los encuestados (<a href=\"https:\/\/www.transunion.com\/blog\/connecting-with-customers-on-the-phone-a-fairy-tale-or-a-dream-c#:~:text=Be%20the%20hero%3A%20Protect%20consumers%20from%20phone%20scams\">Transunion<\/a>) reconocen que ver informaci\u00f3n como el nombre o los logos en la pantalla del m\u00f3vil, se traduce en una percepci\u00f3n m\u00e1s favorable de la marca.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prevencion-del-fraude\">Prevenci\u00f3n del fraude<\/h3>\n\n\n\n<p>Las organizaciones que no identifican sus llamadas tienen m\u00e1s posibilidades de ser objeto de suplantaciones (<strong>spoofing<\/strong>). Las llamadas con marcas, acompa\u00f1adas de un proceso de verificaci\u00f3n solvente, son una capa de seguridad extra que mejora la confianza del cliente a la hora de operar con la marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-evita-bloqueos-por-parte-de-operadores\">Evita bloqueos por parte de operadores<\/h3>\n\n\n\n<p>Los consumidores de todo el mundo reciben m\u00e1s de 81 millones de llamadas telef\u00f3nicas no deseadas al d\u00eda (Hiya), y los operadores est\u00e1n empezando a etiquetar esas llamadas para protegerlos.<\/p>\n\n\n\n<p>En cada vez m\u00e1s pa\u00edses, existen leyes que obligan a los operadores a bloquear llamadas que no est\u00e9n correctamente identificadas. Por lo tanto la identificaci\u00f3n de llamadas est\u00e1 pasando de un servicio de valor a\u00f1adido \u201cnice-to-have\u201d a un \u201cmust\u201d ineludible a medio plazo.<\/p>\n\n\n<style>.kb-row-layout-id15891_891f41-71 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_891f41-71 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_891f41-71 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_891f41-71 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id15891_891f41-71{z-index:5;position:relative;}@media all and (max-width: 1024px){.kb-row-layout-id15891_891f41-71 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_891f41-71 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_891f41-71 alignfull has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column15891_bc936a-3d > .kt-inside-inner-col,.kadence-column15891_bc936a-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_bc936a-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_bc936a-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_bc936a-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_bc936a-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_bc936a-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_bc936a-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_bc936a-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_bc936a-3d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-15891_fb056e-82 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-15891_fb056e-82 .kt-divider{border-top-width:4px;border-top-color:var(--global-palette6, #718096);width:40px;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-15891_fb056e-82\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_be5305-7d, .wp-block-kadence-advancedheading.kt-adv-heading15891_be5305-7d[data-kb-block=\"kb-adv-heading15891_be5305-7d\"]{padding-top:var(--global-kb-spacing-md, 2rem);margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_be5305-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_be5305-7d[data-kb-block=\"kb-adv-heading15891_be5305-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_be5305-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_be5305-7d[data-kb-block=\"kb-adv-heading15891_be5305-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading15891_be5305-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15891_be5305-7d\">Marco legal<\/h3>\n\n\n<style>.kt-svg-icons15891_aa11b7-fb .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons15891_aa11b7-fb{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons15891_aa11b7-fb alignnone\"><style>.kt-svg-item-15891_af2bf0-a6 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-15891_af2bf0-a6 .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);font-size:86px;margin-top:30px;margin-bottom:-80px;}.kt-svg-item-15891_af2bf0-a6:hover .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-15891_af2bf0-a6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-down\"><svg viewBox=\"0 0 320 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marco-legal-y-autorregulacion-en-branded-calling-usa-latam-europa-y-china\">Marco legal y autorregulaci\u00f3n en Branded Calling: USA, LATAM, Europa y China<\/h2>\n\n\n\n<p>La regulaci\u00f3n actual tiende a enfocarse m\u00e1s en la <strong>mitigaci\u00f3n de las robocalls y los fraudes<\/strong>, que en proteger la integridad del branded calling.<\/p>\n\n\n\n<p>La lucha contra el fraude exige un marco legal que defina responsabilidades y dote de instrumentos a los diferentes actores implicados en la cadena de valor de las llamadas telef\u00f3nicas. <\/p>\n\n\n\n<p>Las diferentes estrategas legislativas van desde el extremo de una concreci\u00f3n tecnol\u00f3gica radical (China, <a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/20\/la-lucha-contra-el-fraude-telefonico-en-ee-uu-regulacion-y-autorregulacion\/\">USA<\/a>, Francia, Brasil&#8230;) a propuestas de objetivos relacionados con la lucha contra el fraude telef\u00f3nico pero m\u00e1s abiertos en el \u00abc\u00f3mo\u00bb son alcanzan (la mayor parte de pa\u00edses europeos siguen esta estrategia).<\/p>\n\n\n<style>.kb-row-layout-id15891_dd7a83-fd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_dd7a83-fd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_dd7a83-fd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_dd7a83-fd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_dd7a83-fd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_dd7a83-fd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_dd7a83-fd alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_ad681c-d3 > .kt-inside-inner-col,.kadence-column15891_ad681c-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_ad681c-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_ad681c-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_ad681c-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_ad681c-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_ad681c-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_ad681c-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_ad681c-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_ad681c-d3\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-regulacion-en-ecosistemas-basados-en-arquitecturas-de-claves-publicas-y-firmas-digitales\">Regulaci\u00f3n en ecosistemas basados en arquitecturas de claves p\u00fablicas y firmas digitales<\/h3>\n\n\n\n<p>China sustenta su framework de auteticaci\u00f3n <a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/02\/chaken-la-alternativa-china-a-stir-shaken\/\">CHAKEN<\/a> con una norma nacional \u00ab<em>Especificaci\u00f3n T\u00e9cnica para la Autenticaci\u00f3n Confiable de Identidad de Usuarios que Llaman Basada en Tokens de Contrase\u00f1a para Tecnolog\u00eda de Seguridad de Red\u00bb<\/em> (GB\/T 43779-2024, denominada \u00abComunicaci\u00f3n Confiable\u00bb). <\/p>\n\n\n\n<p>El mandato de la<strong> <a href=\"https:\/\/www.fcc.gov\/TRACEDAct\">TRACED ACT<\/a><\/strong> Norteam\u00e9rica, tambi\u00e9n es muy especifico t\u00e9cnicamente al apuntar hacia la implementaci\u00f3n STIR\/SHAKEN. En Europa, tan solo Francia, con la ley \u201c<a href=\"https:\/\/www.legifrance.gouv.fr\/download\/pdf?id=CNSYRW_IXtGdOnnG84hvAostvrbVw7vibSIX3L_C8eE=\">Neagelen<\/a>\u201d sigue el modelo norteamericano imponiendo una versi\u00f3n del framework STIR\/SHAKEN con algunas peculiaridades a nivel de gobernanza. Estos frameworks, tienen en com\u00fan que requieren una infraestructura <strong>PKI (public key infrastructure)<\/strong>, la cual exige un nivel de coordinaci\u00f3n importante debido a la figura del agente de confianza principal, en otras palabras, quien act\u00faa como agente de confianza asumiendo los roles de entidad certificadora. Precisamente una de las diferencias mas claras entre estas arquitecturas es quien asume ese rol de confianza. China apuesta por un control estatal directo, USA por una mayor apertura hacia un grupo limitado de entidades privadas (aunque en \u00faltima instancia responden ante un regulador). Francia se posiciona por su parte en un modelo de centralizado en el control estatal (en este aspecto m\u00e1s pr\u00f3ximo a China que a USA).<\/p>\n\n\n\n<p>Desde la perspectiva del Branded Calling, el modelo chino realmente busca identificar a la persona que realiza la llamada, la que en s\u00ed mismo ya supera algunas asunciones sobre la privacidad individual que no ser\u00eda f\u00e1cil trasladar a Europa. En t\u00e9rminos de experiencia de usuario , China permite hasta 5 perfiles diferentes por dispositivo (por ejemplo, un perfil personal y otro como trabajador de un empresa), y la interfaz puede mostrar fotograf\u00edas, videos, enlaces a certificados, o datos personales como el puesto de trabajo, direcci\u00f3n postal, empresa para la que trabaja&#8230;<\/p>\n\n\n\n<p>El mandato de la <a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/21\/stir-shaken-y-lucha-contra-el-fraude-telefonico\/#h-cuales-son-las-limitaciones-de-stir-shaken-en-la-lucha-contra-el-fraude-telefonico:~:text=Seg%C3%BAn%20la%20propia-,FCC,-%2C%C2%A0%20STIR\/SHAKEN%20es\">FCC<\/a> sobre STIR\/SHAKEN solo regula la autenticaci\u00f3n\/ verificaci\u00f3n de las llamadas en la red, es decir, te dice si el origen de la llamada es fiable y que la informaci\u00f3n no ha sido manipulada durante su transporte, pero no hace referencia al RCD que es lo que habilita el branded calling en este caso. En este contexto la CTIA (Cellular Telephone Industries Association), logra posicionar su ecosistema Branded Calling ID como estandar de facto, posicionando a SecureG \u00fanica CA a efectos de llamadas con branding, y a sus asociados en diferentes roles necesarios para los procesos de vetting, onboarding o firma digital.<\/p>\n\n\n\n<p>En cambio en Brasil, el regulador ha puesto sobre la mesa la identificaci\u00f3n de las llamadas con STIR\/Shaken incluyendo otro tipo de informaci\u00f3n como logo, motivo. de la llamada , nombre. Se espera que la implementaci\u00f3n de este protocolo, que mostrar\u00e1 el n\u00famero, nombre, logomarca y motivo de la llamada, as\u00ed como un sello de autenticidad, comience a fines de 2024. La expectativa es que el 75% de los smartphones en Brasil sean compatibles para mediados de 2025.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15891_a33ff0-49 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_a33ff0-49 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_a33ff0-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id15891_a33ff0-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id15891_a33ff0-49 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id15891_a33ff0-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_a33ff0-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id15891_a33ff0-49 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_a33ff0-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id15891_a33ff0-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_a33ff0-49 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_d141fc-f7 > .kt-inside-inner-col,.kadence-column15891_d141fc-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_d141fc-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_d141fc-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_d141fc-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_d141fc-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_d141fc-f7{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_d141fc-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_d141fc-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_d141fc-f7\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_7e781d-17 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_7e781d-17 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_7e781d-17 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_7e781d-17 > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_7e781d-17 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_7e781d-17 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_7e781d-17 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_e4feff-a6 > .kt-inside-inner-col,.kadence-column15891_e4feff-a6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_e4feff-a6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_e4feff-a6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_e4feff-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_e4feff-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_e4feff-a6{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_e4feff-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_e4feff-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_e4feff-a6\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/chaken-1024x683.jpg\" alt=\"\" class=\"wp-image-15870\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/chaken-1024x683.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/chaken-300x200.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/chaken-768x512.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/chaken-1536x1025.jpg 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/chaken.jpg 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-china-contra-el-fraude-telefonico\">China contra el fraude telef\u00f3nico<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/13\/branded-calling-workflow\/\">S<\/a><a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/02\/chaken-la-alternativa-china-a-stir-shaken\/\">aber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column15891_56be45-5a > .kt-inside-inner-col,.kadence-column15891_56be45-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_56be45-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_56be45-5a > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_56be45-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_56be45-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_56be45-5a{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_56be45-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_56be45-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_56be45-5a\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_48f76c-1e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_48f76c-1e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_48f76c-1e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_48f76c-1e > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_48f76c-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_48f76c-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_48f76c-1e alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_585cf9-11 > .kt-inside-inner-col,.kadence-column15891_585cf9-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_585cf9-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_585cf9-11 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_585cf9-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_585cf9-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_585cf9-11{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_585cf9-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_585cf9-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_585cf9-11\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/man-programe-france-1024x683.jpg\" alt=\"\" class=\"wp-image-15878\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/man-programe-france-1024x683.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/man-programe-france-300x200.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/man-programe-france-768x512.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/man-programe-france-1536x1025.jpg 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/man-programe-france.jpg 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-francia-contra-el-fraude-telefonico\">Francia contra el fraude telef\u00f3nico<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/13\/branded-calling-workflow\/\">S<\/a><a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/09\/autenticacion-de-llamadas-en-francia-man-programe\/\">aber <\/a><a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/02\/chaken-la-alternativa-china-a-stir-shaken\/\">m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column15891_ed72a7-40 > .kt-inside-inner-col,.kadence-column15891_ed72a7-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_ed72a7-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_ed72a7-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_ed72a7-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_ed72a7-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_ed72a7-40{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_ed72a7-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_ed72a7-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_ed72a7-40\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_24849a-7a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_24849a-7a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_24849a-7a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_24849a-7a > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_24849a-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_24849a-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_24849a-7a alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_61f52a-a1 > .kt-inside-inner-col,.kadence-column15891_61f52a-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_61f52a-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_61f52a-a1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_61f52a-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_61f52a-a1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_61f52a-a1{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_61f52a-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_61f52a-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_61f52a-a1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/phone-call-fraud-usa-1024x683.jpg\" alt=\"\" class=\"wp-image-16244\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/phone-call-fraud-usa-1024x683.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/phone-call-fraud-usa-300x200.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/phone-call-fraud-usa-768x512.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/phone-call-fraud-usa-1536x1025.jpg 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/phone-call-fraud-usa.jpg 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-usa-contra-el-fraude-telefonico\">USA contra el fraude telef\u00f3nico<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/13\/branded-calling-workflow\/\">S<\/a><a href=\"https:\/\/www.quobis.com\/es\/2025\/07\/09\/autenticacion-de-llamadas-en-francia-man-programe\/\">aber <\/a><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/20\/la-lucha-contra-el-fraude-telefonico-en-ee-uu-regulacion-y-autorregulacion\/\">m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column15891_a157a2-c5 > .kt-inside-inner-col,.kadence-column15891_a157a2-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_a157a2-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_a157a2-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_a157a2-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_a157a2-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_a157a2-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_a157a2-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_a157a2-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_a157a2-c5\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_6b0b9c-5c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_6b0b9c-5c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_6b0b9c-5c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_6b0b9c-5c > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_6b0b9c-5c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_6b0b9c-5c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_6b0b9c-5c alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_9c9fd2-65 > .kt-inside-inner-col,.kadence-column15891_9c9fd2-65 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_9c9fd2-65 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_9c9fd2-65 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_9c9fd2-65 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_9c9fd2-65 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_9c9fd2-65{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_9c9fd2-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_9c9fd2-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_9c9fd2-65\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/fraude-telefonico-latam-1024x683.jpg\" alt=\"\" class=\"wp-image-16328\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/fraude-telefonico-latam-1024x683.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/fraude-telefonico-latam-300x200.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/fraude-telefonico-latam-768x512.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/fraude-telefonico-latam-1536x1025.jpg 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/fraude-telefonico-latam.jpg 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-latam-contra-el-fraude-telefonico\">LATAM contra el fraude telef\u00f3nico<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/13\/branded-calling-workflow\/\">S<\/a><a href=\"https:\/\/www.quobis.com\/es\/2025\/09\/03\/lucha-contra-el-fraude-telefonico-en-latam\/\">aber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-regulacion-basados-en-objetivos-de-lucha-contra-el-fraude\">Regulaci\u00f3n basados en objetivos de lucha contra el fraude<\/h3>\n\n\n\n<p>Los pa\u00edses europeos han basado gran parte de su estrategia contra el fraude y el spam en reforzar su regulaci\u00f3n frente a estos abusos. La medida tecnol\u00f3gica preponderante son las BD centralizadas&nbsp;de numeraciones que permiten a los operadores filtrar el tr\u00e1fico v\u00e1lido del que no lo es. Estas BD suelen tener car\u00e1cter nacional, y responden a las diferentes estrategias que adopta el pa\u00eds (p.e. Do-not-originate lists, usuarios en roaming\u2026)<br><br>El mercado de las telecomunicaciones en Europa tiene como marco genera<strong>l el C\u00f3digo Europeo de Comunicaciones Electr\u00f3nicas (EECC).&nbsp;<\/strong> El EECC cubre aspectos como autorizaciones y licencias, uso del espacio radioel\u00e9ctrico, derechos de los usuarios finales, numeraci\u00f3n,&nbsp; seguridad y resiliencia de las redes\u2026 Estableciendo un marco de obligaciones que se concretan en las transposiciones a la legislaci\u00f3n nacional por parte de cada estado miembro.<\/p>\n\n\n\n<p>Entre las obligaciones a los operadores de comunicaciones electr\u00f3nicas se cuentan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mantener la confianza en la identidad de las emisiones.<\/li>\n\n\n\n<li>Garantizar un nivel adecuado de seguridad.<\/li>\n\n\n\n<li>Prevenir e identificar incidentes de seguridad, esto incluye medidas para detectar suplantaci\u00f3n de identidad, uso fraudulento de la numeraci\u00f3n, accesos no autorizados.<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id15891_3afa73-63 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_3afa73-63 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_3afa73-63 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id15891_3afa73-63 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_3afa73-63 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_3afa73-63 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_3afa73-63 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_492676-53 > .kt-inside-inner-col,.kadence-column15891_492676-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_492676-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_492676-53 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_492676-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_492676-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_492676-53{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_492676-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_492676-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_492676-53\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading\" id=\"h-estrategias-dominantes-contra-el-fraude-telefonico-en-europa\">Estrategias dominantes contra el fraude telefonico en Europa<\/h4>\n\n\n\n<p>Con diferentes niveles de penetraci\u00f3n seg\u00fan cada pa\u00eds, las estrategias dominantes para proteger a los usuarios de la red telef\u00f3nica en Europa son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Registro de n\u00fameros no originados (Do-not-originate registry)<\/strong>: una base de datos de n\u00fameros que nunca pueden utilizarse para realizar llamadas salientes.<\/li>\n\n\n\n<li><strong>Registro de n\u00fameros protegidos<\/strong>: una lista de n\u00fameros de tel\u00e9fono que las NRAs ( national regulatory authorities) no asign\u00f3 y que no pueden utilizarse para originar llamadas.<\/li>\n\n\n\n<li><strong>Bloqueo de llamadas internacionales entrantes con un n\u00famero nacional como CLI<\/strong>: se bloquean las llamadas originadas desde el extranjero que utilizan un n\u00famero nacional como CLI.<\/li>\n\n\n\n<li><strong>Registro o prohibici\u00f3n de identificador de remitente (SMS)<\/strong>: las empresas leg\u00edtimas a veces env\u00edan SMS que muestran su nombre comercial como texto en lugar de un n\u00famero de tel\u00e9fono. Los reguladores pueden prohibir estos formatos por completo o permitir solo SMS con identificadores de remitente leg\u00edtimos de un registro.<\/li>\n\n\n\n<li><strong>STIR\/Shaken<\/strong>: solo en Francia, descartado formalmente tras consultas p\u00fablicas en UK e Irlanda, principalmente por motivos econ\u00f3micos, de penetraci\u00f3n de la red IP y falta de efecto en llamadas internacionales (principal fuente de las llamadas fraudulentas ).<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_63b838-25 > .kt-inside-inner-col,.kadence-column15891_63b838-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_63b838-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_63b838-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_63b838-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_63b838-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_63b838-25{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_63b838-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_63b838-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_63b838-25\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_a5a044-c7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_a5a044-c7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_a5a044-c7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_a5a044-c7 > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_a5a044-c7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_a5a044-c7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_a5a044-c7 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_ad4373-c2 > .kt-inside-inner-col,.kadence-column15891_ad4373-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_ad4373-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_ad4373-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_ad4373-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_ad4373-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_ad4373-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_ad4373-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_ad4373-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_ad4373-c2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/antifraude-europa-1024x683.jpg\" alt=\"\" class=\"wp-image-16276\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/antifraude-europa-1024x683.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/antifraude-europa-300x200.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/antifraude-europa-768x512.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/antifraude-europa-1536x1025.jpg 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/08\/antifraude-europa.jpg 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-europa-contra-el-fraude-telefonico\">Europa contra el fraude telef\u00f3nico<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/26\/lucha-contra-el-fraude-telefonico-en-europa-estrategias-y-regulaciones-vigentes\/\">Saber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-branded-calling-a-la-luz-de-la-legislacion-de-la-union-europea\">Branded calling a la luz de la legislaci\u00f3n de la Uni\u00f3n Europea<\/h4>\n\n\n\n<p>La <a href=\"https:\/\/www.quobis.com\/es\/2025\/08\/26\/lucha-contra-el-fraude-telefonico-en-europa-estrategias-y-regulaciones-vigentes\/\">norma europea<\/a> y las diferentes transposiciones que los pa\u00edses miembros hacen de la misma a sus propias regulaciones, se centran en obligar a los operadores limitar la posibilidad de que el fraude exista. No impone, soluciones tecnol\u00f3gicas concretas, aunque en algunos casos los pa\u00edses s\u00ed participen en el dise\u00f1o de alguna de ellas (p.e. Irlanda a trav\u00e9s del ComReg participa en el dise\u00f1o del Voice Firewall). La obligaci\u00f3n de la correcta identificaci\u00f3n de las comunicaciones comerciales se expresa en normas que regulan el uso de determinados rangos de numeraci\u00f3n (por ejemplo en Espa\u00f1a los rangos 800\/900) o listados de alias autorizados para el env\u00edo de comunicaciones comerciales v\u00eda SMS.<\/p>\n\n\n\n<p>Al no definirse un sistema de firma digital in-band, como STIR\/Shaken (u otras alternativas como <a href=\"https:\/\/www.ietf.org\/archive\/id\/draft-hardman-verifiable-voice-protocol-00.html\">VVP<\/a> ) tampoco es posible articular el uso de Rich Call Data o cualquier otro mecanismo de transporte de informaci\u00f3n adicional al n\u00famero de tel\u00e9fono, con plenas garant\u00edas de que no ser\u00e1n objeto de suplantaci\u00f3n. Las v\u00edas que deja la falta deja de regulaci\u00f3n espec\u00edfica para el desarrollo del branded calling en Europa son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ecosistemas privados<\/strong> participados por los principales operadores: asociaciones de actores de la industria que logren una tracci\u00f3n suficiente para posicionar una arquitectura de branded calling con suficiente calado en el mercado (similar a la iniciativa de la CTIA norteamericana).<\/li>\n\n\n\n<li><strong>Soluciones out-of-band<\/strong>: que logren portar de forma segura la informaci\u00f3n de las marcas hasta la parte terminante.<\/li>\n\n\n\n<li><strong>Aplicaciones m\u00f3viles<\/strong>: ya se trate de aplicaciones dedicadas (p.e. apps antispam, dialers) o integraciones de capacidades de comunicaciones en APP existentes. <\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id15891_0d9855-9c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_0d9855-9c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_0d9855-9c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_0d9855-9c > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id15891_0d9855-9c{z-index:5;position:relative;}@media all and (max-width: 1024px){.kb-row-layout-id15891_0d9855-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_0d9855-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_0d9855-9c alignfull has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column15891_85aba0-09 > .kt-inside-inner-col,.kadence-column15891_85aba0-09 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_85aba0-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_85aba0-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_85aba0-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_85aba0-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_85aba0-09{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_85aba0-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_85aba0-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_85aba0-09\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-15891_2e4cf5-71 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-15891_2e4cf5-71 .kt-divider{border-top-width:4px;border-top-color:var(--global-palette6, #718096);width:40px;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-15891_2e4cf5-71\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_51c494-d8, .wp-block-kadence-advancedheading.kt-adv-heading15891_51c494-d8[data-kb-block=\"kb-adv-heading15891_51c494-d8\"]{padding-top:var(--global-kb-spacing-md, 2rem);margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_51c494-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_51c494-d8[data-kb-block=\"kb-adv-heading15891_51c494-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_51c494-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_51c494-d8[data-kb-block=\"kb-adv-heading15891_51c494-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading15891_51c494-d8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15891_51c494-d8\">Branded calling por sectores<\/h3>\n\n\n<style>.kt-svg-icons15891_406c73-ed .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons15891_406c73-ed{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons15891_406c73-ed alignnone\"><style>.kt-svg-item-15891_dc2768-a5 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-15891_dc2768-a5 .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);font-size:86px;margin-top:30px;margin-bottom:-80px;}.kt-svg-item-15891_dc2768-a5:hover .kb-svg-icon-wrap{color:var(--global-palette7, #EDF2F7);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-15891_dc2768-a5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-down\"><svg viewBox=\"0 0 320 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-casos-de-usos-de-branded-calling-en-diferentes-industrias\">Casos de usos de branded calling en diferentes industrias<\/h2>\n\n\n\n<p>A continuaci\u00f3n podr\u00e1s explorar como las llamadas con marca comercial est\u00e1n revolucionando diferentes sectores como: retail, contact center o telecomunicaciones.<\/p>\n\n\n<style>.kb-row-layout-id15891_723954-86 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_723954-86 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_723954-86 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_723954-86 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_723954-86 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_723954-86 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_723954-86 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_345978-ae > .kt-inside-inner-col,.kadence-column15891_345978-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_345978-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_345978-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_345978-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_345978-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_345978-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_345978-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_345978-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_345978-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_83956e-24 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_83956e-24 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_83956e-24 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_83956e-24 > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_83956e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_83956e-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_83956e-24 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_e5661b-c0 > .kt-inside-inner-col,.kadence-column15891_e5661b-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_e5661b-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_e5661b-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_e5661b-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_e5661b-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_e5661b-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_e5661b-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_e5661b-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_e5661b-c0\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/11\/branded-calling-banner-contact-center-1024x683.webp\" alt=\"\" class=\"wp-image-16625\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/11\/branded-calling-banner-contact-center-1024x683.webp 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/11\/branded-calling-banner-contact-center-300x200.webp 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/11\/branded-calling-banner-contact-center-768x512.webp 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/11\/branded-calling-banner-contact-center-1536x1025.webp 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/11\/branded-calling-banner-contact-center-2048x1366.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-branded-calling-en-la-industria-del-contact-center-amp-bpos\">Branded calling en la industria del Contact Center &amp; BPOs<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/11\/11\/branded-calling-en-la-industria-del-contact-center-bpo\/\">Saber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column15891_bced9a-df > .kt-inside-inner-col,.kadence-column15891_bced9a-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_bced9a-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_bced9a-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_bced9a-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_bced9a-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_bced9a-df{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_bced9a-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_bced9a-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_bced9a-df\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_4e69d4-ce > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_4e69d4-ce > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_4e69d4-ce > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_4e69d4-ce > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_4e69d4-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_4e69d4-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_4e69d4-ce alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_1225fc-f8 > .kt-inside-inner-col,.kadence-column15891_1225fc-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_1225fc-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_1225fc-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_1225fc-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_1225fc-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_1225fc-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_1225fc-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_1225fc-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_1225fc-f8\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/10\/banner-branded-calling-quobis-1024x683.webp\" alt=\"\" class=\"wp-image-16586\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/10\/banner-branded-calling-quobis-1024x683.webp 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/10\/banner-branded-calling-quobis-300x200.webp 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/10\/banner-branded-calling-quobis-768x512.webp 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/10\/banner-branded-calling-quobis-1536x1025.webp 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/10\/banner-branded-calling-quobis.webp 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-branded-calling-en-el-sector-de-las-telecomunicaciones\">Branded calling en el sector de las telecomunicaciones<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/10\/28\/branded-calling-y-su-impacto-en-el-sector-de-las-telecomunicaciones\/\">Saber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column15891_907106-a3 > .kt-inside-inner-col,.kadence-column15891_907106-a3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_907106-a3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_907106-a3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_907106-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_907106-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_907106-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_907106-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_907106-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_907106-a3\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_724b65-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_724b65-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_724b65-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_724b65-11 > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_724b65-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_724b65-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_724b65-11 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_4dc8d9-3f > .kt-inside-inner-col,.kadence-column15891_4dc8d9-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_4dc8d9-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_4dc8d9-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_4dc8d9-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_4dc8d9-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_4dc8d9-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_4dc8d9-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_4dc8d9-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_4dc8d9-3f\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-retail-1024x683.webp\" alt=\"\" class=\"wp-image-16448\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-retail-1024x683.webp 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-retail-300x200.webp 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-retail-768x512.webp 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-retail-1536x1025.webp 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/09\/branded-calling-retail.webp 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-branded-calling-en-retail\">Branded calling en retail<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/09\/11\/branded-calling-en-el-sector-retail\/\">Saber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column15891_460f2e-36 > .kt-inside-inner-col,.kadence-column15891_460f2e-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_460f2e-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_460f2e-36 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_460f2e-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_460f2e-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_460f2e-36{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_460f2e-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_460f2e-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_460f2e-36\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_8f2e9c-bd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_8f2e9c-bd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_8f2e9c-bd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15891_8f2e9c-bd > .kt-row-layout-overlay{opacity:0.30;background-color:var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-row-layout-id15891_8f2e9c-bd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15891_8f2e9c-bd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_8f2e9c-bd alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15891_9bd5f1-f1 > .kt-inside-inner-col,.kadence-column15891_9bd5f1-f1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_9bd5f1-f1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_9bd5f1-f1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_9bd5f1-f1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_9bd5f1-f1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_9bd5f1-f1{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_9bd5f1-f1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_9bd5f1-f1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_9bd5f1-f1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/12\/branded-calling-para-banca-1024x683.webp\" alt=\"\" class=\"wp-image-16989\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/12\/branded-calling-para-banca-1024x683.webp 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/12\/branded-calling-para-banca-300x200.webp 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/12\/branded-calling-para-banca-768x512.webp 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/12\/branded-calling-para-banca-1536x1025.webp 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/12\/branded-calling-para-banca-2048x1366.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-branded-calling-en-banca\">Branded calling en banca<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quobis.com\/es\/2025\/12\/09\/branded-calling-para-banca-y-servicios-financieros\/\">Saber m\u00e1s<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column15891_a52343-b3 > .kt-inside-inner-col{display:flex;}.kadence-column15891_a52343-b3 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column15891_a52343-b3 > .kt-inside-inner-col{min-height:300px;}.kadence-column15891_a52343-b3 > .kt-inside-inner-col,.kadence-column15891_a52343-b3 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column15891_a52343-b3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_a52343-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_a52343-b3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column15891_a52343-b3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a52343-b3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a52343-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column15891_a52343-b3 > .kt-inside-inner-col{background-color:var(--global-palette3, #1A202C);}.kadence-column15891_a52343-b3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_a52343-b3{z-index:100;position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column15891_a52343-b3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a52343-b3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a52343-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column15891_a52343-b3{text-align:center;}}@media all and (max-width: 1024px){.kadence-column15891_a52343-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_a52343-b3 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);min-height:300px;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column15891_a52343-b3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a52343-b3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column15891_a52343-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_a52343-b3 kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15891_779b8d-9a > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id15891_779b8d-9a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id15891_779b8d-9a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15891_779b8d-9a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_779b8d-9a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_779b8d-9a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_779b8d-9a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column15891_dddf5b-40 > .kt-inside-inner-col,.kadence-column15891_dddf5b-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_dddf5b-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_dddf5b-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_dddf5b-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_dddf5b-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_dddf5b-40{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_dddf5b-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_dddf5b-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_dddf5b-40\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15891_f94c28-3e, .wp-block-kadence-advancedheading.kt-adv-heading15891_f94c28-3e[data-kb-block=\"kb-adv-heading15891_f94c28-3e\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-lg, 3rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_f94c28-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_f94c28-3e[data-kb-block=\"kb-adv-heading15891_f94c28-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_f94c28-3e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_f94c28-3e[data-kb-block=\"kb-adv-heading15891_f94c28-3e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading15891_f94c28-3e, .wp-block-kadence-advancedheading.kt-adv-heading15891_f94c28-3e[data-kb-block=\"kb-adv-heading15891_f94c28-3e\"]{font-size:var(--global-kb-font-size-lg, 2rem);text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading15891_f94c28-3e wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_f94c28-3e\">Branded Calling<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_216991-6c, .wp-block-kadence-advancedheading.kt-adv-heading15891_216991-6c[data-kb-block=\"kb-adv-heading15891_216991-6c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_216991-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_216991-6c[data-kb-block=\"kb-adv-heading15891_216991-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_216991-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_216991-6c[data-kb-block=\"kb-adv-heading15891_216991-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading15891_216991-6c, .wp-block-kadence-advancedheading.kt-adv-heading15891_216991-6c[data-kb-block=\"kb-adv-heading15891_216991-6c\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading15891_216991-6c wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_216991-6c\">Quobis acompa\u00f1a a carriers y empresas en el dise\u00f1o de su estrategia de branded calling y el despliegue y mantenimiento de la arquitectura que la soporta.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns15891_ababe7-36{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns15891_ababe7-36 .kt-button{font-weight:normal;font-style:normal;}.kt-btns15891_ababe7-36 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns15891_ababe7-36 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns15891_ababe7-36 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_ababe7-36 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns15891_ababe7-36 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns15891_ababe7-36 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_ababe7-36 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns15891_ababe7-36{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns15891_ababe7-36\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn15891_03ea22-77.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn15891_03ea22-77.kb-button{color:var(--global-palette1, #3182CE);background:var(--global-palette9, #ffffff);font-size:var(--global-kb-font-size-sm, 0.9rem);letter-spacing:1px;text-transform:uppercase;}<\/style><a class=\"kb-button kt-button button kb-btn15891_03ea22-77 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.quobis.com\/es\/contact-sales\/\"><span class=\"kt-btn-inner-text\">Quiero saber m\u00e1s<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15891_4f8511-8d > .kt-inside-inner-col,.kadence-column15891_4f8511-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_4f8511-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_4f8511-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_4f8511-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_4f8511-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_4f8511-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_4f8511-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_4f8511-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_4f8511-8d\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/banner-branded-calling-quobis-1024x683.jpg\" alt=\"\" class=\"wp-image-15924\" srcset=\"https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/banner-branded-calling-quobis-1024x683.jpg 1024w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/banner-branded-calling-quobis-300x200.jpg 300w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/banner-branded-calling-quobis-768x512.jpg 768w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/banner-branded-calling-quobis-1536x1025.jpg 1536w, https:\/\/www.quobis.com\/wp-content\/uploads\/2025\/07\/banner-branded-calling-quobis.jpg 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-15891_d1246a-d2 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-15891_d1246a-d2 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-15891_d1246a-d2\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id15891_9ee797-44 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15891_9ee797-44 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15891_9ee797-44 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15891_9ee797-44 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15891_9ee797-44 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15891_9ee797-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15891_9ee797-44 alignfull has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column15891_513f60-88 > .kt-inside-inner-col,.kadence-column15891_513f60-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15891_513f60-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15891_513f60-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15891_513f60-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15891_513f60-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15891_513f60-88{position:relative;}@media all and (max-width: 1024px){.kadence-column15891_513f60-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15891_513f60-88 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-md, 2rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15891_513f60-88\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15891_e59ecb-67, .wp-block-kadence-advancedheading.kt-adv-heading15891_e59ecb-67[data-kb-block=\"kb-adv-heading15891_e59ecb-67\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading15891_e59ecb-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_e59ecb-67[data-kb-block=\"kb-adv-heading15891_e59ecb-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_e59ecb-67 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_e59ecb-67[data-kb-block=\"kb-adv-heading15891_e59ecb-67\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading15891_e59ecb-67 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_e59ecb-67\">\u00daltimas noticias sobre branded calling<\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15891_ec09cd-4b, .wp-block-kadence-advancedheading.kt-adv-heading15891_ec09cd-4b[data-kb-block=\"kb-adv-heading15891_ec09cd-4b\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-md, 2rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15891_ec09cd-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15891_ec09cd-4b[data-kb-block=\"kb-adv-heading15891_ec09cd-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15891_ec09cd-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15891_ec09cd-4b[data-kb-block=\"kb-adv-heading15891_ec09cd-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading15891_ec09cd-4b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading15891_ec09cd-4b\">Sigue todas las novedades sobre branded calling en nuestro blog.<\/h2>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns15891_29421d-b3{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns15891_29421d-b3 .kt-button{font-weight:normal;font-style:normal;}.kt-btns15891_29421d-b3 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns15891_29421d-b3 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns15891_29421d-b3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_29421d-b3 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns15891_29421d-b3 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns15891_29421d-b3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns15891_29421d-b3 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns15891_29421d-b3\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn15891_1866bb-51.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn15891_1866bb-51.kb-button{color:var(--global-palette4, #2D3748);background:var(--global-palette1, #3182CE);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom-color:var(--global-palette1, #3182CE);border-bottom-style:solid;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn15891_1866bb-51.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn15891_1866bb-51.kb-button:focus{color:var(--global-palette4, #2D3748);background:var(--global-palette2, #2B6CB0);border-top-color:var(--global-palette1, 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aria-label=\"Post Carousel\"><article class=\"kt-blocks-post-grid-item post-17313 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-es tag-api tag-apification tag-branded-calling tag-camara tag-open-gateway\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-top\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h4 class=\"entry-title\"><a href=\"https:\/\/www.quobis.com\/es\/2026\/04\/06\/apis-de-camara-para-branded-calling-diferencias-entre-brand-registration-y-verified-caller\/\">APIs de CAMARA para Branded Calling: Diferencias entre Brand Registration y Verified Caller<\/a><\/h4><div class=\"kt-blocks-post-top-meta\"><span class=\"kt-reading-time-wrap\"><span class=\"kt-reading-time\"> <span class=\"kt-reading-time-label\">Reading Time:<\/span> 8 <span class=\"kt-reading-time-postfix\">minutes<\/span> <\/span><\/span><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-16988 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-es tag-banking-es tag-bfsi-es-2 tag-branded-calling\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-top\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h4 class=\"entry-title\"><a href=\"https:\/\/www.quobis.com\/es\/2025\/12\/09\/branded-calling-para-banca-y-servicios-financieros\/\">Branded Calling para banca y servicios financieros<\/a><\/h4><div class=\"kt-blocks-post-top-meta\"><span class=\"kt-reading-time-wrap\"><span class=\"kt-reading-time\"> <span class=\"kt-reading-time-label\">Reading Time:<\/span> 3 <span class=\"kt-reading-time-postfix\">minutes<\/span> <\/span><\/span><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-16622 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-es tag-branded-calling tag-contact-center-bpos\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-top\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h4 class=\"entry-title\"><a href=\"https:\/\/www.quobis.com\/es\/2025\/11\/11\/branded-calling-en-la-industria-del-contact-center-bpo\/\">Branded Calling en la industria del Contact Center &amp; BPO<\/a><\/h4><div class=\"kt-blocks-post-top-meta\"><span class=\"kt-reading-time-wrap\"><span class=\"kt-reading-time\"> <span class=\"kt-reading-time-label\">Reading Time:<\/span> 5 <span class=\"kt-reading-time-postfix\">minutes<\/span> <\/span><\/span><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-16585 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-es tag-branded-calling tag-telecommunications-es\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-top\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h4 class=\"entry-title\"><a href=\"https:\/\/www.quobis.com\/es\/2025\/10\/28\/branded-calling-y-su-impacto-en-el-sector-de-las-telecomunicaciones\/\">Branded calling y su impacto en el sector de las telecomunicaciones<\/a><\/h4><div class=\"kt-blocks-post-top-meta\"><span class=\"kt-reading-time-wrap\"><span class=\"kt-reading-time\"> <span class=\"kt-reading-time-label\">Reading Time:<\/span> 6 <span class=\"kt-reading-time-postfix\">minutes<\/span> <\/span><\/span><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-16485 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-es tag-branded-calling tag-cnam tag-ecnam tag-spam\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-top\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h4 class=\"entry-title\"><a href=\"https:\/\/www.quobis.com\/es\/2025\/09\/22\/identificacion-de-llamadas-mediante-cnam\/\">Identificaci\u00f3n de llamadas mediante CNAM<\/a><\/h4><div class=\"kt-blocks-post-top-meta\"><span class=\"kt-reading-time-wrap\"><span class=\"kt-reading-time\"> <span class=\"kt-reading-time-label\">Reading Time:<\/span> 5 <span class=\"kt-reading-time-postfix\">minutes<\/span> <\/span><\/span><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branded calling Todo lo que necesitas saber sobre la identificaci\u00f3n de llamadas con marca comercial Recuperar la confianza en el canal de voz a trav\u00e9s de llamadas con marca comercial Use this space to add a medium length description. Be brief and give enough information to earn a click. Branded calling, un gran paso para&#8230;<\/p>\n","protected":false},"author":9,"featured_media":15924,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-15891","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Branded Calling: todo lo que necesitas saber<\/title>\n<meta name=\"description\" content=\"Descubra todo acerca de branded calling y c\u00f3mo pueden mejorar su confianza en las llamadas telef\u00f3nicas comerciales leg\u00edtimas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quobis.com\/es\/branded-calling-2025-todo-lo-que-necesitas-saber\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded Calling 2025: Todo lo que Necesitas Saber sobre Identificaci\u00f3n de Llamadas con Marca Comercial\" \/>\n<meta property=\"og:description\" content=\"Branded calling Todo lo que necesitas saber sobre la identificaci\u00f3n de llamadas con marca comercial Recuperar la confianza en el canal de voz a trav\u00e9s de\" \/>\n<meta property=\"og:url\" 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